Prepare the base camp to start your journey to your digital marketing transformation. Preparation...

Find out how to define and refine your content strategy This is an essential step in creating a...

Make your Marketing Automation project a success At this stage, you will begin the deployment of...

Keeping brand consistency shouldn’t slow you downLogos, colors, fonts, buttons, form styles…...

Web tracking as a marketing automation foundationIn marketing automation, everything starts with...

Forms sit at the very heart of any marketing automation strategy. Yet in many platforms, they...

🎯 How to build your target account list in DemandbaseYou can have the best content and the best...

Do you have a list of accounts? Very good. But do you have a hierarchy of accounts? In your...

👑 Arthur is looking at a way to propose a better experience at the main gate, while collecting a...

Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

Read the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.

Discover the feedback of Aurélie Turquier of Murex, who uses the services of Merlin/Leonard on a...

You've invested in marketing automation... but is that enough?You've deployed Marketo, built your...

Are MQLs stagnating in your pipeline? Are you losing opportunities? Traditional scoring methods...

Merlin/Leonard is a consulting firm that specializes in Marketo, the marketing automation...

What you'll take away from the replay of this virtual roundtable:1. Understand the challenges of...

This webinar is for you if:👉 You want proof that digital transformation isn’t just for ETIS and...

The General Data Protection Regulation (GDPR) came into effect in May 2018. Its objective is to...

In the realm of digital marketing, achieving seamless integration between Marketo and various...