Marketo Office Hours

Boost your MQL conversions with Sypher AI - MOH 2024 12 13

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January 02, 2025 marketing automation, marketing stack, marketing strategy, marketo, marketo office hours, scoring

Are MQLs stagnating in your pipeline? Are you losing opportunities? Traditional scoring methods quickly reach their limits.

With Sypher, artificial intelligence integrates with your tools (Marketo, Salesforce) and reinvents your pipeline. It adjusts your scoring in real time, identifies opportunities and proposes the best actions for each prospect. Result: +20% MQL conversion rate.

  • 00:00 Introduction

  • 01:56 Next Best Actions presentation

  • 09:32 AI lead Scoring and Ideal ICP

  • 20:39 Integration with SFDC & Marketo

  • 23:51 Results

  • 26:46 The new role of Marketing

  • 28:32 How does a Sypher project unfold?

  • 31:43 the AI learning curve

  • 35:44 Pricing

  • 38:23 Sécurité et Data

  • 40:15 Conclusion

Why classic scoring is no longer enough

Current limitations

  • Manual scoring is rigid and often obsolete.

  • Key signals go unnoticed.

  • You lose time and opportunities.

AI changes the game

Sypher learns from your existing data and continuously analyzes it. It :

  • Identifies conversion signals.

  • Prioritizes high-potential prospects.

  • Adapts to each stage of the pipeline.

Sypher: connected to your tools

Quick and easy integration

Sypher connects easily to Marketo, Salesforce and other CRMs via API. No need to reconfigure everything.

Results first thing in the morning

Sypher organizes your leads automatically:

  • Re-engagement: recently active prospects.

  • Reactivation: forgotten opportunities.

  • Activation: MQLs ready for sales.

Features that transform your conversions

1. Dynamic Scoring

Sypher analyzes your contacts, companies and behaviors (emails opened, content consulted, web visits). It assigns a precise score that's always up to date.

2. Recommended actions (NBA)

Sypher suggests the next best action for each prospect. Example:

  • Your prospect is blocked.

  • Sypher recommends relevant content, such as a webinar replay.

  • In one click, you add it to a Marketo campaign.

3. Reactivate dormant leads

Your CRM is full of forgotten contacts. Sypher identifies them, sorts them and reactivates them with targeted actions. You get back untapped business.

Better collaboration between marketing and sales

Sypher aligns your teams

It streamlines collaboration between marketing and sales:

  • Sales receives prioritized leads.

  • Marketing targets better thanks to precise insights.

A more effective strategy

AI enables marketing to :

  • Identify content that works.

  • Automate the most effective actions.

Why Sypher?

1. Simplicity

  • Fast connection.

  • Intuitive to use.

2. Data enrichment

Sypher completes your databases with key information: role, company size, location.

3. Security and compliance

  • Data stored on European servers.

  • Secure machine learning, without public tools like ChatGPT.

Conclusion

Sypher boosts your conversions and accelerates your pipeline:

  • +20% conversion rate for MQLs.

  • Dynamic scoring, always relevant.

  • Dormant prospects reactivated.

Switch to a modern, efficient approach to marketing automation.

Watch the demo

Want to see Sypher in action? Check out our full demo at the Marketo Office Hour.

A touch of magic

“Sypher is an assistant as precious as a Renaissance genius or a legendary enchanter. Every prospect finds his key moment, every action becomes a lever. Transform your pipeline with Sypher!”

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