Boost your MQL conversions with Sypher AI - MOH 2024 12 13

Marketo Office Hours

Boost your MQL conversions with Sypher AI - MOH 2024 12 13

207 views

January 02, 2025 marketing automation, marketing stack, marketing strategy, marketo, marketo office hours, scoring

Are MQLs stagnating in your pipeline? Are you losing opportunities? Traditional scoring methods quickly reach their limits.

With Sypher, artificial intelligence integrates with your tools (Marketo, Salesforce) and reinvents your pipeline. It adjusts your scoring in real time, identifies opportunities and proposes the best actions for each prospect. Result: +20% MQL conversion rate.

00:00 Introduction
01:56 Next Best Actions presentation
09:32 AI lead Scoring and Ideal ICP
20:39 Integration with SFDC & Marketo
23:51 Results
26:46 The new role of Marketing
28:32 How does a Sypher project unfold?
31:43 the AI learning curve
35:44 Pricing
38:23 Sécurité et Data
40:15 Conclusion

Why classic scoring is no longer enough

Current limitations

Manual scoring is rigid and often obsolete.
Key signals go unnoticed.
You lose time and opportunities.

AI changes the game

Sypher learns from your existing data and continuously analyzes it. It :

Identifies conversion signals.
Prioritizes high-potential prospects.
Adapts to each stage of the pipeline.

Sypher: connected to your tools

Quick and easy integration

Sypher connects easily to Marketo, Salesforce and other CRMs via API. No need to reconfigure everything.

Results first thing in the morning

Sypher organizes your leads automatically:

Re-engagement: recently active prospects.
Reactivation: forgotten opportunities.
Activation: MQLs ready for sales.

Features that transform your conversions

1. Dynamic Scoring

Sypher analyzes your contacts, companies and behaviors (emails opened, content consulted, web visits). It assigns a precise score that's always up to date.

2. Recommended actions (NBA)

Sypher suggests the next best action for each prospect. Example:

Your prospect is blocked.
Sypher recommends relevant content, such as a webinar replay.
In one click, you add it to a Marketo campaign.

3. Reactivate dormant leads

Your CRM is full of forgotten contacts. Sypher identifies them, sorts them and reactivates them with targeted actions. You get back untapped business.

Better collaboration between marketing and sales

Sypher aligns your teams

It streamlines collaboration between marketing and sales:

Sales receives prioritized leads.
Marketing targets better thanks to precise insights.

A more effective strategy

AI enables marketing to :

Identify content that works.
Automate the most effective actions.

Why Sypher?

1. Simplicity

Fast connection.
Intuitive to use.

2. Data enrichment

Sypher completes your databases with key information: role, company size, location.

3. Security and compliance

Data stored on European servers.
Secure machine learning, without public tools like ChatGPT.

Conclusion

Sypher boosts your conversions and accelerates your pipeline:

+20% conversion rate for MQLs.
Dynamic scoring, always relevant.
Dormant prospects reactivated.

Switch to a modern, efficient approach to marketing automation.

Watch the demo

Want to see Sypher in action? Check out our full demo at the Marketo Office Hour.

A touch of magic

“Sypher is an assistant as precious as a Renaissance genius or a legendary enchanter. Every prospect finds his key moment, every action becomes a lever. Transform your pipeline with Sypher!”

Mulantogel Link February 20, 2026 08:28 AM Delete

Great insights in this article. I really appreciate how clearly everything was explained. Very helpful for beginners.

mulantogel

mulantogel link

Mulantogel February 20, 2026 06:42 AM Delete

Your Blog Is very Good and very nice article and i prouf off you and i have the same topic with u in my blog

mulantogel

mulantogel link

February 19, 2026 02:59 PM Delete

Superslot รูปแบบเกมออนไลน์ที่มาแรง พร้อมแซงทุกความมัน ต้องเกมสล็อตออนไลน์ ปั่นสนุกลุกนนั่งก็ปั่นได้ ทำเงินตลอด 24 ชั่วโมงเบือๆ ต้องหันมาเล่นเกมสล็อต เป็นเกมที่ได้เงินจริงดีกว่าเพราะว่าการเล่นเกมที่เดิมพันด้วยเงินจริง superslotwallet

Di tengah gempuran berbagai platform judi online, TESLATOTO hadir sebagai jawaban bagi para pemain yang mencari situs slot 5000 dengan modal receh namun tetap memiliki peluang menang yang fantastis. slot 5000

situs toto February 19, 2026 12:15 PM Delete

You there, this is really good post here. Thanks for taking the time to post such valuable information. Quality content is what always gets the visitors coming. video ngentot

Faizan khan February 19, 2026 11:26 AM Delete

It is advertising and marketing offers advertisments so as to practical research ahead of placing. In other words to jot down more appropriate area in this way. toto macau

situs toto February 19, 2026 11:26 AM Delete

You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers. ngentot sama kuda

February 19, 2026 11:23 AM Delete

I and my buddies came taking note of the nice advice found on your web blog and then suddenly developed an awful suspicion I never expressed respect to you for those techniques. The men were happy to learn them and have in effect actually been having fun with those things. We appreciate you really being really thoughtful and then for making a choice on variety of magnificent tips millions of individuals are really desirous to know about. Our own sincere apologies for not saying thanks to you sooner. slot gacor Thailand

Dave Jack February 19, 2026 09:42 AM Delete

Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! thongs funny

alexander February 19, 2026 09:10 AM Delete

PKV Games is a renowned online card game platform offering a variety of iconic games, including Poker, DominoQQ, and BandarQ. Known for its high-security system and lightweight interface, this app ensures a smooth and fair gaming experience free from bot interference, providing a pure competitive experience between players across Indonesia.
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login
sabunqq login

Viewer #9821 February 19, 2026 06:51 AM Delete

all we want is of course a firm skin that is very smooth. great skin comes with great genetics and proper maintennance~ Dewatogel

Viewer #10391 February 18, 2026 10:55 PM Delete

Nagaspin99 menghadirkan pengalaman bermain yang seru dengan tampilan menarik, proses cepat, dan banyak pilihan game yang membuat pemain betah setiap hari. Nagaspin99

SLOT TOTO February 18, 2026 04:51 PM Delete

i suer never founf ur blog is amazzzz brooo

jutacuan99

juta cuan99

TOTO TOGEL February 18, 2026 04:36 PM Delete

SUNGGUH INI SANGAT BAGUS SEKALI DAN TIDAK ADA DUANYA

mulantogel

mulantogel link

Slot Gacor February 18, 2026 04:19 PM Delete

This Articel is very Good .because nobody lik

omutogel

omutogel link

e u blog and i have the same blog for u

Viewer #8642 February 18, 2026 01:12 PM Delete

We’ll things such take another look at to two styles of users: newly released Zune vendors who will be making plans for an upgrade, and the ones doing this to come to the conclusion between a Microsoft zune plus an ipod touch. (A lot more professionals worthwhile considering available to choose from, which include the The new sony Personal stereo Times, however This particular this supplies you sufficient research to get the best idea from Zune instead of masters as apposed to the iPod brand similar.) situs toto

February 18, 2026 12:45 PM Delete

Consequently every instant a mysterious unknown phone number bothers character otherwise possibly both of your loved ones, further merely attempt that stumble on the cellular phone call essentials and the backing of a overturn cellphone lookup service. situs toto

February 18, 2026 12:39 PM Delete

This might be among the best mentions of this subject I’ve seen in a long time. It is obvious that the knowledge of the topic is deep and this made for a very fascinating read. coloksgp

qumar farooq February 18, 2026 12:19 PM Delete

What your declaring is entirely genuine. I know that everyone need to say the exact same factor, but I just believe that you put it in a way that all of us can comprehend. I also enjoy the photographs you set in right here. They in shape so well with what youre trying to say. Im sure youll achieve so numerous men and women with what youve got to say. สมัคร joker

orange peel trick to lose weight February 18, 2026 11:57 AM Delete

Thanks for making the effort to go over this particular, Personally i think highly about this as well as adore understanding more on this topic. If at all possible, as you gain knowledge, would you mind updating your blog with more info? It is very helpful for me personally. https://www.youtube.com/watch?v=ScnR0zIDMfE

technology February 18, 2026 10:39 AM Delete

Hello, Neat post. There’s a problem together with your site in internet explorer, would check this¡K IE nonetheless is the marketplace leader and a huge component of people will miss your excellent writing because of this problem. Prishtina Travel cantikbet88

Viewer #9821 February 18, 2026 08:24 AM Delete

Have you already setup a fan page on Facebook ?:–”, api 777

technology February 18, 2026 07:55 AM Delete

This is a good posting, I was wondering if I could use this write-up on my website, I will link it back to your website though. If this is a problem please let me know and I will take it down right away apiraja88 login

February 17, 2026 06:59 PM Delete

Easily that website can certainly it goes without saying gain popularity concerning nearly all blogs in addition to site-building men and women, car without any aware threads as well as assessments. slot gacor

February 17, 2026 06:52 PM Delete

February 17, 2026 02:32 PM Delete

강남 유앤미 하이퍼블릭은 서울 강남에서 인기 있는 유흥업소 중 하나입니다. 강남유앤미
강남 유앤미 하이퍼블릭은 서울 강남에서 인기 있는 유흥업소 중 하나입니다. 강남유앤미

Dave Jack February 17, 2026 02:01 PM Delete

Quickly this site could indisputably generally always be dominant relating to every one of web site buyers, as a consequence of fastidious stories plus exams. 슬롯솔루션

nagaspin99 login February 17, 2026 01:38 PM Delete

Thanks for sharing this quality information with us. I really enjoyed reading. Will surely going to share this URL with my friends. gt108