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MOH Marketo Assets - Landing Pages, Emails, and Forms – Best practices and trends!
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Landing Pages
00:49 Glass effect on form
01:07 Elevator" form
01:33 LP is a mirror of the web site
01:45 Sticky banner
01:54 Automatically format normal images into the right shapes
02:42 Advanced carousels on LP
03:13 LP in Hebrew
03:33 Calendars for Events
04:40 Advanced carousels 2 on LP
05:15 3D Effects applied automatically on images
05:51 Sliding or pop-up forms
07:38 Cookie manager on LP
Empty cookies on demand or automatically
Deposit Marketo cookie only after explicit acceptance
09:25 Limit the number of places for events
10:18 Recover and fill UTMs after bounce
11:48 Hide all or part of an LP by password
12:39 Block a video after 30 seconds
13:51 Custom pop-up (Web perso like)
15:00 Reorganization of dynamic modules
Forms
16:10 Different ways to integrate forms and advanced layout
18:00 Controls on fields (e.g. email domains for competitors)
21:00 Advanced data transmission to the Data Layer
21:40 Multi-step form & Pre-filling
23:00 Progressive Profiling adapted to the customer journey
28:43 Auto-filling (Company for example) and Cleaning / filling of data
29:45 Advanced fields controls
30:27 Shortcut to sales
31:33 Preference Center
Hide / Show Data
Personal data, companies, consents and preferences
Right to be forgotten, to information, pause
28:25 Global preference center with map
Emails
35:10 Respect the constraints of the different email clients
36:22 Insert beautiful photos
37:29 Customize emails with Marketo tokens, segmentations, and dynamic behavioral banners
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