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MOH Marketo Assets - Landing Pages, Emails, and Forms – Best practices and trends!

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Landing Pages

00:49 Glass effect on form

01:07 Elevator" form

01:33 LP is a mirror of the web site

01:45 Sticky banner

01:54 Automatically format normal images into the right shapes

02:42 Advanced carousels on LP

03:13 LP in Hebrew

03:33 Calendars for Events 

04:40 Advanced carousels 2 on LP

05:15 3D Effects applied automatically on images

05:51 Sliding or pop-up forms

07:38 Cookie manager on LP

Empty cookies on demand or automatically

Deposit Marketo cookie only after explicit acceptance

09:25 Limit the number of places for events

10:18 Recover and fill UTMs after bounce

11:48 Hide all or part of an LP by password

12:39 Block a video after 30 seconds

13:51 Custom pop-up (Web perso like)

15:00 Reorganization of dynamic modules


Forms

16:10 Different ways to integrate forms and advanced layout

18:00 Controls on fields (e.g. email domains for competitors)

21:00 Advanced data transmission to the Data Layer 

21:40 Multi-step form & Pre-filling

23:00 Progressive Profiling adapted to the customer journey

28:43 Auto-filling (Company for example) and Cleaning / filling of data

29:45 Advanced fields controls

30:27 Shortcut to sales


31:33 Preference Center

Hide / Show Data

Personal data, companies, consents and preferences

Right to be forgotten, to information, pause

28:25 Global preference center with map


Emails

35:10 Respect the constraints of the different email clients

36:22 Insert beautiful photos

37:29 Customize emails with Marketo tokens, segmentations, and dynamic behavioral banners

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