Marketo Tips

Marketo tip #55 - Better customer experience and data quality proposing companies in your Marketo forms

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๐Ÿ‘‘ Arthur is looking at a way to propose a better experience at the main gate, while collecting a lot more information on the Camelot's visitors.

๐Ÿ›’ When a merchant enters the city, he would like to get his speciality, whether he belongs to a guild or not, if he is affiliated to banned countries...

๐Ÿ•ต๏ธโ€โ™‚๏ธ His spy network has all the necessary information but how to get all that in real-time?

๐Ÿง™โ€โ™‚๏ธ Hopefully Merlin cooks a spell to display on a scroll all the relevant information once the merchant states his name, and Voilร  !

๐Ÿ‘‡ I show you in this #marketotip how you could connect your Adobe Marketo forms with a database and propose to your visitors a list of companies when they start typing.

Thus reducing your forms and delivering a better customer experience

AND having a better data quality at the same time !

I also invite you to join us every Friday at 10am for 1 hour of discussion, questions and exchanges on Marketo best practices.๐Ÿ™Œ

#marketingautomation #marketo #forms #dataquality

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์šธ์‚ฐ์˜คํ”ผ ๋Š” ํŠน์ • ์‹œ์„ค์ด๋‚˜ ์—…์ข…์„ ์˜๋ฏธํ•˜๋Š” ๋‹จ์–ด๊ฐ€ ์•„๋‹ˆ๋ผ, ์šธ์‚ฐ ์ง€์—ญ ์ •๋ณด๋ฅผ ํƒ์ƒ‰ํ•˜๋Š” ๊ณผ์ •์—์„œ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ƒ์„ฑ๋œ ๋น„๊ณต์‹ ํ‚ค์›Œ๋“œ์ž…๋‹ˆ๋‹ค. ์ด ํ‚ค์›Œ๋“œ๋Š” ์šธ์‚ฐ์ด.

 

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๋ถ€์‚ฐ์˜คํ”ผ ๋Š” ๋ถ€์‚ฐ ์ง€์—ญ์—์„œ ํ”„๋ผ์ด๋น—ํ•œ ๊ณต๊ฐ„ ๊ธฐ๋ฐ˜์œผ๋กœ ์šด์˜๋˜๋Š” 1:1 ํž๋ง/๋งˆ์‚ฌ์ง€ ํ˜•ํƒœ์˜ ์„œ๋น„์Šค๋ฅผ ์ฐพ๋Š” ๋ถ„๋“ค์ด ์‚ฌ์šฉํ•˜๋Š” ์šฉ์–ด์ž…๋‹ˆ๋‹ค. ๋ถ€์‚ฐ์˜คํ”ผ(๋ถ€์‚ฐop).

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