Marketo Tips

Marketo tip #55 - Better customer experience and data quality proposing companies in your Marketo forms

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๐Ÿ‘‘ Arthur is looking at a way to propose a better experience at the main gate, while collecting a lot more information on the Camelot's visitors.

๐Ÿ›’ When a merchant enters the city, he would like to get his speciality, whether he belongs to a guild or not, if he is affiliated to banned countries...

๐Ÿ•ต๏ธโ€โ™‚๏ธ His spy network has all the necessary information but how to get all that in real-time?

๐Ÿง™โ€โ™‚๏ธ Hopefully Merlin cooks a spell to display on a scroll all the relevant information once the merchant states his name, and Voilร  !

๐Ÿ‘‡ I show you in this #marketotip how you could connect your Adobe Marketo forms with a database and propose to your visitors a list of companies when they start typing.

Thus reducing your forms and delivering a better customer experience

AND having a better data quality at the same time !

I also invite you to join us every Friday at 10am for 1 hour of discussion, questions and exchanges on Marketo best practices.๐Ÿ™Œ

#marketingautomation #marketo #forms #dataquality

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๋ชฉํฌ์ถœ์žฅ๋งˆ์‚ฌ์ง€๋Š” ์ „๋ผ๋‚จ๋„ ๋ชฉํฌ ์ง€์—ญ์—์„œ ๊ณ ๊ฐ์ด ์žˆ๋Š” ํ˜ธํ…”, ๋ชจํ…”, ์žํƒ ๋“ฑ ์ˆ™์†Œ๋กœ ๋งˆ์‚ฌ์ง€ ๊ด€๋ฆฌ์‚ฌ๊ฐ€ ์ง์ ‘ ์ฐพ์•„๊ฐ€์„œ ์˜ค์ผ ๋งˆ์‚ฌ์ง€๋‚˜ ๊ฐ์„ฑ ๋งˆ์‚ฌ์ง€ ๊ฐ™์€ ํž๋ง ์„œ๋น„์Šค.

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๋Œ€์ „์ถœ์žฅ๋งˆ์‚ฌ์ง€ ๋Š” ๋Œ€์ „ ์ง€์—ญ ๋‚ด์—์„œ ๊ณ ๊ฐ์ด ์žˆ๋Š” ๊ณณ(์ง‘, ํ˜ธํ…”, ์˜คํ”ผ์Šคํ…” ๋“ฑ)์œผ๋กœ ๋งˆ์‚ฌ์ง€ ๊ด€๋ฆฌ์‚ฌ๊ฐ€ ์ง์ ‘ ๋ฐฉ๋ฌธํ•˜์—ฌ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ํ˜•ํƒœ๋ฅผ ๋œปํ•ฉ๋‹ˆ๋‹ค.


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์—ฌ์ˆ˜์ถœ์žฅ๋งˆ์‚ฌ์ง€ ๋Š” ๋งˆ์‚ฌ์ง€ ๊ด€๋ฆฌ์‚ฌ๊ฐ€ ๊ณ ๊ฐ์ด ์žˆ๋Š” ์—ฌ์ˆ˜ ์ง€์—ญ ๋‚ด ํ˜ธํ…”, ๋ชจํ…”, ์žํƒ ๋“ฑ ์ˆ™์†Œ๋‚˜ ์ฃผ๊ฑฐ์ง€๋กœ ์ง์ ‘ ์ฐพ์•„๊ฐ€ ๋งˆ์‚ฌ์ง€ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ํ˜•ํƒœ๋ฅผ ๋งํ•ฉ๋‹ˆ๋‹ค.

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๋ถ€์ฒœ์ถœ์žฅ๋งˆ์‚ฌ์ง€ ๋Š” ๋งˆ์‚ฌ์ง€ ๊ด€๋ฆฌ์‚ฌ๊ฐ€ ๊ณ ๊ฐ์ด ์žˆ๋Š” ๋ถ€์ฒœ ์ง€์—ญ ๋‚ด ์žฅ์†Œ(์ง‘, ํ˜ธํ…” ๋“ฑ)๋กœ ์ง์ ‘ ๋ฐฉ๋ฌธํ•˜์—ฌ ์Šค์›จ๋””์‹œ, ์•„๋กœ๋งˆ, ํƒ€์ด ๋“ฑ ์ „๋ฌธ์ ์ธ ๋งˆ์‚ฌ์ง€ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” '๋ฐฉ๋ฌธํ˜• ์ถœ์žฅ ์ผ€์–ด'

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๋ถ€์ฒœ์ถœ์žฅ๋งˆ์‚ฌ์ง€ ๋Š” ๋งˆ์‚ฌ์ง€ ๊ด€๋ฆฌ์‚ฌ๊ฐ€ ๊ณ ๊ฐ์ด ์žˆ๋Š” ๋ถ€์ฒœ ์ง€์—ญ ๋‚ด ์žฅ์†Œ(์ง‘, ํ˜ธํ…” ๋“ฑ)๋กœ ์ง์ ‘ ๋ฐฉ๋ฌธํ•˜์—ฌ ์Šค์›จ๋””์‹œ, ์•„๋กœ๋งˆ, ํƒ€์ด ๋“ฑ ์ „๋ฌธ์ ์ธ ๋งˆ์‚ฌ์ง€ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” '๋ฐฉ๋ฌธํ˜• ์ถœ์žฅ ์ผ€์–ด'


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