Hi guys. I hope you are marvelous well. This morning in this marketo tip we will see a way to increase the customer experience you offer to your visitor while reducing the data quality issues you have especially on company names and how will you do that? You will propose companies in your marketo forms to your visitors. I'm Sylvain Davril founder of Merlin/Leonard and certainly the team's Leonard one of the main pain points we have in the form is to ask too many fields and obviously when you want information on the company of a visitor you may want to add the name, address, industry, number of employees, an Id, or a fiscal ID, and whatever, And it's too much on top of that one main pain point we have around that data quality is the fact that the company names in those forms may be entered wrongly for instance, Merlin/Leonard. You can spell that down with a space, a hyphen, slash, backslash and none of that will match what you already have in the database. In your CRM for instance. So at some point in the process you will have to put a manual operation, a manual process in place to reconcile the wrongly spelled MERLIN/LEONARD with the right one in your database. That's that's something you you don't want to do. So how could we avoid that? We for instance linked this form with an open data database in France that contains all the companies in France and here I'm looking for Merlin/Leonard. And you see typing "Merlin". I have all the companies with Marilyn in their name. Unfortunately mine is not there. I have to type the whole name and I don't I know why. I think the slash is not something user friendly for the search. So here I can find my company but I can find all the companies with either Merlin or Leonard not here. And when I choose the company here so first the name will be correctly spelled compared to my database. I've got the address, I've got the industry and employees. I've got specific French information such as the NAF code, the managers. The company categories, I can have creation date, the turnover, the list of subsidiaries, the owner and plenty of things and all that can be filled out in hidden fields in your form. So that's a great way to shorten your forms first and to guarantee the quality and the freshness of the data in your database. So if you want to implement that on your form, don't hesitate to contact us. Hope it helps .