Marketo Tips

Marketo Tip #01 - How to correctly read the email and email link report in Marketo

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August 26, 2021 email marketing, kpi marketing, marketing automation, marketo, marketo tip

👑 O Arthur, king of Camelot! Having trouble understanding the numbers in your email reports in Marketo?

Don't panic, the knights of Merlin/Leonard are here to help! 

In this first edition of our Marketo Tips, Sylvain Davril, our founder and Leonardo of the team, embarks on a quest to teach you how to interpret the statistics of your email campaigns like a true magician. 🧙‍♂️

On the agenda of this adventure: 

  • 📊 Exploring the mysterious key performance indicators of email campaigns. 
  • 📧 Demystifying the enigmatic hard bounce and soft bounce 
  • ⏰ Analyzing send times to capture your audience's attention 
  • 🔍 Confronting the numbers in the legendary Email Performance and Email Link Performance reports 

Join the Merlin/Leonard roundtable and unlock the secrets of email marketing reports with Marketo. Subscribe to our channel so you don't miss the next Marketo Tips that will lead you to marketing victory! 🏰 

More magical content at https://merlinleonard.com/ressources/! 

And I also invite you to join us every Friday at 10am for 1 free hour of discussion, questions and sharing of Marketo best practices. 

Sign up here https://m-l.site/Marketo-Office-Hours-5.

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