Digital Marketing Maturity

Base camp / Prepare the change

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Prepare the base camp to start your journey to your digital marketing transformation.


Preparation is crucial to successfully launch your transformation and reach the heights of B2B Digital Marketing.

Don't rush on technologies like marketing automation at this stage.

The first step is to switch from a mass marketing strategy to a marketing engagement strategy and train your C-suite and your management. 

Discover how to build a conversation between marketing and sales on one hand, and between your C-Suite and the temas on the other hand to build a successful digital transformation strategy and aim toward a better customer experience.

Define 3-year KPIs and budgets before starting your transformation project by auditing and cleaning up your database and CRM.

Discover the major steps of the transformation towards digital maturity in an infographic: https://www.merlinleonard.com/2018/06/25/infographie-maturite-digitale/

To prepare yourself for the long journey to B2B digital marketing maturity, read Sylvain Davril's in-depth article: https://www.merlinleonard.com/2017/09/27/maturite-du-marketing-digital-b2b-preparation/

Learn how to deal with marketing automation project failures: https://www.merlinleonard.com/2018/06/14/echec-du-marketing-automation/

Want to learn more about project preparation for digital maturity? Go to our website: https://www.merlinleonard.com
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