Digital Marketing Maturity

Camp #4 / Conversational Marketing

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Start conversational marketing.


In the previous stages of your journey towards B2B digital marketing maturity, you have prepared your transformation, deployed your marketing automation project and started your path towards demand generation.

A little reminder from camp #3: you have already refined your campaigns by chaining them together, built your community of ambassadors, enriched your customer knowledge with lead scoring and implicit data, and started to get the voice of the customer hot off the press.

Find out in this step how to
  • send relevant content based on demographic information
  • personalize your website in real time
  • improve social media performance to accelerate lead generation and,
  • refine your lead scoring rules.

Discover the major steps of your digital marketing maturity transformation in an infographic: https://www.merlinleonard.com/2018/06/25/infographie-maturite-digitale/

Visit our website to learn more about conversational marketing: https://www.merlinleonard.com/
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