Digital Marketing Maturity
Camp #5 / Behavioral Marketing
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Personalize the digital conversation to the extreme
Behavioral marketing allows you to initiate your social selling strategy and start sending content based on behavioral information.
In the previous stage of your journey to digital maturity, you started your conversational marketing strategy based on demand generation, marketing automation and your content strategy. As a result, you have:
- Sent relevant content based on demographic information
- Personalized your website in real time
- Improved social media performance to generate leads
- Refined lead scoring rules
Discover with Camp #5 how to deploy your behavioral marketing, to :
- send relevant content based on behavioral information
- initiate your social selling strategy
- increase the acquisition and conversion of leads from your website.
Discover the main steps of the transformation towards B2B digital marketing maturity with our infographic: https://www.merlinleonard.com/2018/06/25/infographie-maturite-digitale/
Learn more about social selling: https://www.merlinleonard.com/2018/07/28/comment-reussir-votre-strategie-de-social-selling/
For more information on behavioral marketing, visit our website:
