Camp #5 / Behavioral Marketing

Digital Marketing Maturity

Camp #5 / Behavioral Marketing

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November 22, 2018 customer experience, digital maturity, Essentials, inbound marketing, marketing automation, marketing stack, marketing strategy

Personalize the digital conversation to the extreme

Behavioral marketing allows you to initiate your social selling strategy and start sending content based on behavioral information.

In the previous stage of your journey to digital maturity, you started your conversational marketing strategy based on demand generation, marketing automation and your content strategy. As a result, you have:

Sent relevant content based on demographic information

Personalized your website in real time

Improved social media performance to generate leads

Refined lead scoring rules

Discover with Camp #5 how to deploy your behavioral marketing, to :

send relevant content based on behavioral information

initiate your social selling strategy

increase the acquisition and conversion of leads from your website.

Discover the main steps of the transformation towards B2B digital marketing maturity with our infographic: https://www.merlinleonard.com/2018/06/25/infographie-maturite-digitale/

Learn more about social selling: https://www.merlinleonard.com/2018/07/28/comment-reussir-votre-strategie-de-social-selling/

For more information on behavioral marketing, visit our website:

https://www.merlinleonard.com/

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