For fifteen years, B2B marketing ran on one machine: capture leads, nurture them, score them,...

Forms sit at the very heart of any marketing automation strategy. Yet in many platforms, they...

Welcome to the innovative world of digital marketing, where every tool counts in shaping the...

What you'll take away from the replay of this virtual roundtable:1. Understand the challenges of...

Merlin/Leonard is a consulting firm that specializes in Marketo, the marketing automation...

Read the testimony of Clara Guénand, Generix Group, Marketing Manager.

Read the testimony of Thomas Boykin, AFP, Head of CRM and Marketing Automation.

Discover the feedback of Aurélie Turquier of Murex, who uses the services of Merlin/Leonard on a...

Personalize the digital conversation to the extreme Behavioral marketing allows you to initiate...

Make your Marketing Automation project a success At this stage, you will begin the deployment of...

Start conversational marketing. In the previous stages of your journey towards B2B digital...

Prepare the base camp to start your journey to your digital marketing transformation. Preparation...