Digital Marketing Maturity

Camp #1 / The Content Strategy

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Find out how to define and refine your content strategy


This is an essential step in creating a coherent inbound marketing strategy and paving the way for the customer experience.


In the previous step, you've moved from mass marketing to engagement marketing, reached agreement between management and teams on the strategy to be pursued, and started auditing and cleaning up your base before defining KPIs and a 3-year budget.

Find out how to build a robust organization, before defining your content strategy and transforming your website. You will then have the tools to define your buyer personas and choose your marketing automation solution.

Discover the main steps of the transformation towards digital maturity in an infographic: https://www.merlinleonard.com/2018/06/25/infographie-maturite-digitale/

Define and refine your content strategy, read this in-depth article :

To learn more about the preparation of camp n°1, go to our website: https://www.merlinleonard.com/
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