Digital Marketing Maturity

Camp n° 6 / Revenue Performance Management

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November 22, 2018 customer experience, digital maturity, Essentials, inbound marketing, marketing automation, marketing stack, marketing strategy

Discover revenue performance management


Last step of the great journey towards B2B digital marketing maturity, discover revenue performance management. Between the base camp and camp 5, you have :
  • prepared your transformation
  • defined your content strategy
  • initiated your demand generation project
  • deployed your conversational and behavioral marketing strategy

To be more precise, in the previous stage you started sending relevant content based on behavioral information, initiated your social selling strategy and increased lead acquisition and conversion on your website.

Find out how to implement revenue performance management :
by integrating artificial intelligence at relevant points in the customer journey
by measuring the ROI of your campaigns in real time and continuously improving the customer experience.

Discover the main steps of the B2B digital marketing transformation with our infographic:

To learn more about revenue performance management, visit our website: https://www.merlinleonard.com/
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