Keeping brand consistency shouldn’t slow you down

Logos, colors, fonts, buttons, form styles…

Maintaining a consistent brand identity across emails, landing pages, CTAs and forms is critical — but in most marketing automation platforms, it quickly becomes painful.

A small change in the brand guidelines can turn into:

• dozens of emails to update,

• landing pages to edit one by one,

• forms scattered everywhere with embedded CSS.

This is exactly where Paminga Brand Kits make a real difference.

What is the Brand Kit in Paminga?

The Brand Kit is a centralized brand management feature available in the Marketing Center.

It allows you to define — once — the visual rules that will automatically apply to all your marketing assets.

You can create as many Brand Kits as you need:

• a light and a dark version,

• different brands or subsidiaries,

• event-specific or campaign-specific identities.

Once applied, a Brand Kit controls the look & feel of:

• emails,

• landing pages,

• calls to action,

• forms.

Centralized colors, with human-friendly names

In the Brand Kit, you can define:

• multiple color palettes,

• each color with a custom, readable name.

Instead of working with hex codes everywhere, your teams select colors like:

• “Primary Blue”

• “Accent Yellow”

• “Dark Background”

This may sound like a small detail, but it dramatically improves usability when building pages or emails.

Fonts fully managed at the source

Paminga allows you to define:

• 6 heading levels,

• paragraph styles,

• link styles.

For each style, you control:

• font family,

• weight, size,

• letter spacing and line height,

• color.

All of this is managed centrally, meaning one change propagates instantly to every asset using the Brand Kit.

For emails, where font availability is always a constraint, Paminga lets you define safe fallback fonts to ensure consistent rendering across inboxes.

Buttons, backgrounds and hover states

The Brand Kit also lets you define:

• primary and secondary buttons,

• background colors,

• hover behaviors,

• borders and radius.

This ensures that every CTA behaves and looks the same — without relying on manual styling or duplicated templates.

Forms without global CSS headaches

Forms are usually the biggest pain point in marketing automation platforms.

Traditionally, teams create global forms just to centralize CSS.

With Paminga, the Brand Kit already does this job.

You can define:

• text fields,

• radio buttons and checkboxes,

• error messages,

• borders, colors, spacing and radius.

When you update the Brand Kit, all forms update automatically, across the entire platform.

This removes one of the main reasons for maintaining complex global forms.

One click to switch… safely

Every asset (email, LP, CTA, form) lets you:

• select a Brand Kit,

• switch from one kit to another in one click (for example from light to dark).

Before applying changes globally, Paminga requires you to publish the Brand Kit.

You are explicitly warned about the number of assets that will be impacted — so nothing happens by accident.

Why it matters

Brand Kits are not just a design feature.

They are a governance and scalability feature.

They allow marketing teams to:

• move faster,

• reduce technical debt,

• keep brand consistency without friction,

• adapt quickly when brand guidelines evolve.

In short: fewer manual updates, fewer errors, and much more peace of mind.