Webinars
The digital transformation of AFP’s marketing 2020 11 12
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This webinar is for you if:
👉 You want proof that digital transformation isn’t just for ETIS and startups
👉 You’re wondering what the tangible results of this transformation are
👉 You want to have the keys to transform a large company
👉 You want to understand how the different phases of digital transformation are linked together
What you’ll get out of the replay of this webinar:
Nicolas Giraudon, AFP’s marketing director, is interviewed by Sylvain Davril, founder of the Merlin/Leonard agency and B2B Marketing specialist. He delivers a candid account of the transformation project he led at AFP.
- Nicolas explains to us what the challenges were for AFP at the beginning of its transformation, the obstacles to change, and how he responded in concrete terms.
- What objectives did he set with management, how did he share his first results?
- Why did AFP choose Marketo as its marketing automation platform? How did Marketo become central to this transformation?
- Sylvain Davril from Merlin/Leonard shares the best practices inherited from 80 digital marketing transformation projects: content strategy, marketing automation, demand generation…
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