Marketo tip #58 EN - Discover how AI is revolutionizing lead generation with Humanlinker

Marketo Tips

Marketo tip #58 EN - Discover how AI is revolutionizing lead generation with Humanlinker

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July 01, 2024 integration, lead generation, marketo, marketo tip

I'm really passionate about personality analysis ;-) With my somewhat extreme MBTI profile (INTJ with three scores close to 10), I’ve often found it challenging to make myself understood. Discovering Humanlinker was a game-changer, as it enables me to write beyond my own personality constraints!

Personalization is crucial for capturing prospects' attention and converting them into customers. Each of us responds better to communication styles tailored to our personalities. This is where advanced tools like Humanlinker shine.

In this article, learn how artificial intelligence (AI) can analyze personas, create personalized engagement sequences, and synchronize the results with your CRM, revolutionizing your approach to lead generation.

Finally, the ability to use personas in message writing!

What do you think of the invitations below?

Proposal 1:

Hello,

You are cordially invited to our upcoming webinar on "The Future of Lead Generation." This will be a valuable opportunity to explore how artificial intelligence can analyze your prospects' personalities, create automated engagement sequences on LinkedIn and by email, and then synchronize these results with your CRM and Marketo.

Combining your expertise with these advanced tools can transform your marketing approach.

Looking forward to seeing you there,

Sylvain

Proposal 2:

Hello!

I am pleased to invite you to our upcoming webinar on "The Future of Lead Generation." Together, we will explore how AI can help you identify your prospects' personalities, create fun, automated engagement sequences on LinkedIn and by email, and send the results directly to your CRM and Marketo.

This will be a dynamic and interactive session—don't miss this exciting opportunity!

See you soon,

Sylvain

These two texts convey the same message but target different personality types. Likely, one of these invitations resonated more with you. Each of us has a unique personality and responds better to styles tailored to us.

Humanlinker: Personalization and Relevance at Scale

A New Marketo Tip

Learn how to make lead generation relevant and personalized on a large scale. Humanlinker helps your sales reps approach new prospects on LinkedIn rather than through cold email sequences. Here’s what we’ll explore with Humanlinker.

Introduction to Humanlinker

Humanlinker is both a LinkedIn plugin and an application. It allows you to create personalized engagement sequences with prospects on LinkedIn, who are more likely to agree to be contacted than through cold emails. People on LinkedIn are generally more receptive to being contacted via this platform.

Personality Analysis

When you're on your LinkedIn profile, you’ll see an "Engage" button from Humanlinker. This button lets you view the personality of the contact you're examining, based on the DISC model. You’ll receive a full personality analysis and tips on how to engage with that person: likes, dislikes, and motivations.

Creating Icebreakers

Humanlinker allows you to create Icebreakers to engage the person and send a connection request on LinkedIn. The magic of Humanlinker lies in using the detected personality to craft the message. Humanlinker utilizes generative AI to create different messages based on the contact's personality and the described scenario.

Generating Personalized Messages

For example, if you schedule a webinar on lead generation, it will link a recent LinkedIn post by the person to your value proposition. You can select and copy the text to engage the person. Humanlinker uses either the person's recent posts, detected business signals, or company posts.

Creating Complete Campaigns

You can also generate emails, automatically comment on posts, and create complete engagement campaigns. On your dashboard, you’ll see your open campaigns, opened messages, replies, and a personalization rate showing how well Humanlinker has tailored campaigns to personas.

You can define the value proposition for each campaign stage, choose the communication genre, and the language. Engagement steps can include LinkedIn comments, connection requests, LinkedIn messages, email follow-ups, etc., all generated automatically by Humanlinker.

Adding Contacts

Contacts can be added directly from LinkedIn via the Humanlinker plugin, imported from recommendations, a CSV file, or directly from your connected CRM. Humanlinker enriches contacts with emails, LinkedIn profiles, personalities, firmographics, buy signals, fundraisings, recruitments, investments, partnerships, LinkedIn posts, and web activity.

This allows you to generate relevant messages based on company news or posts published by the person, and to contact them via LinkedIn or email.

The contacts are then enriched in your CRM and thus in Marketo, allowing you to continue the campaign in your preferred automation solution.

Conclusion

I’ll share more at the July 11 webinar. Don’t miss this chance to discover how AI and Humanlinker can transform your lead generation strategy by delivering personalized and effective solutions at scale. Sign up now

See you soon for another Marketo tip.

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