Marketo Tips
Marketo tip #54 - Smart form on web site
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๐ Arthur has decided to completely renovate the large castle gate that welcomes all visitors.
He want the welcome process to be able:
๐ to recognize the visitors,
๐ ask them personalized questions based on the number of visits
๐ propose them direction guides based on their behavior
๐ review regularly their whole information set
Lucky for him, we can do all that with Adobe Marketo forms, with a bit of magic and genius !
I show you in this #marketotip a smart form on my website with the following functionalities
๐ prefill based on the cookie + possibility to remove the cookie
๐ smart progressive profiling (I decide the empty fields I want to be displayed at each touch)
๐ smart form exits
๐ possibility to review all information entered so far
๐ force review after 6 months
Should you want to play with the form, click here
https://merlinleonard.com/en/marketo/marketo-office-hours/
February 02, 2026 07:24 PM Delete
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