Marketo tip #54 - Smart form on web site

Marketo Tips

Marketo tip #54 - Smart form on web site

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February 09, 2023 assets and brand kit, marketing automation, marketo, marketo tip

👑 Arthur has decided to completely renovate the large castle gate that welcomes all visitors.

He want the welcome process to be able:
👉 to recognize the visitors,
👉 ask them personalized questions based on the number of visits
👉 propose them direction guides based on their behavior
👉 review regularly their whole information set

Lucky for him, we can do all that with Adobe Marketo forms, with a bit of magic and genius !

I show you in this #marketotip a smart form on my website with the following functionalities
👉 prefill based on the cookie + possibility to remove the cookie
👉 smart progressive profiling (I decide the empty fields I want to be displayed at each touch)
👉 smart form exits
👉 possibility to review all information entered so far
👉 force review after 6 months

Should you want to play with the form, click here
https://merlinleonard.com/en/marketo/marketo-office-hours/

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