Marketo Tips

Marketo Tip #19 - Achieving GDPR Compliance in B2B Marketing: The Role of an Effective Preference Centre

176 views
November 20, 2023 data quality, gdpr, marketo, marketo tip

In the ever-evolving landscape of digital marketing, GDPR compliance remains a critical concern for businesses, especially in B2B sectors. Sylvain Davril, founder of Merlin and Leonard, recently shared valuable insights on this topic in a Marketo tip video. This article delves into the essence of his advice, highlighting how an effectively designed Preference Centre can be a cornerstone in achieving GDPR compliance in B2B marketing.

The Importance of a Preference Centre:

A Preference Centre is not just a compliance tool; it's an integral part of the customer experience. It serves as a central hub where customers can manage their communication preferences. This functionality is crucial for GDPR compliance, as it provides a straightforward way for individuals to unsubscribe from communications, thereby respecting their privacy and choice.

Designing the Preference Centre:

When designing a Preference Centre, it's essential to consider user experience. For instance, placing the unsubscribe option prominently at the top of the page, as recommended by Davril, prioritizes customer convenience. Alternatively, the ‘IKEA approach’, which places this option at the bottom, encourages customers to review their preferences before unsubscribing.

Transparency and Trust:

A well-branded Preference Centre increases transparency and trust. It should clearly display what information is collected and how it is used. This transparency extends to offering options for personal and company information, interest-based preferences, marketing subscriptions, and rights such as opposition or being forgotten.

Adapting to GDPR Requirements:

GDPR legislation, especially in the context of B2B marketing, mandates explicit consent for marketing communications and easy unsubscription options. A robust Preference Centre not only meets these requirements but also serves as a single point for managing consents and preferences, thus simplifying compliance efforts.

Personalized Experience and Inbound Marketing:

By allowing users to select their areas of interest, businesses can tailor their marketing efforts, leading to more effective and personalized inbound marketing strategies. This approach aligns with GDPR's stipulation of clear and objective-based consent, enhancing both compliance and customer engagement.

Implementing Rights under GDPR:

The Preference Centre should facilitate the right to be informed and the right to be forgotten. This means that customers can request information about the data held on them and also opt for their data to be entirely removed from the company’s database.

Conclusion:

Implementing a comprehensive Preference Centre is a pivotal step in ensuring GDPR compliance in B2B marketing. It not only aligns with legal requirements but also enhances customer experience and trust. As Sylvain Davril aptly demonstrates, a well-thought-out Preference Centre is more than a compliance tool; it's a strategic asset in a company's marketing and customer relationship efforts.


And I also invite you to join us every Friday at 10am for 1 free hour of discussion, questions and sharing of Marketo best practices. 

January 26, 2026 04:27 AM Delete

서울출장마사지 1위 서비스. 중구·종로구·용산구·성동구·광진구·동대문구·영등포구 전지역 즉시 출장. 스웨디시·아로마·스포츠·림프 전문 관리사 배정. 24시간 운영, 빠른 도착, 프리미엄 방문 힐링. 서울홈타이·서울출장안마 서울출장마사지

성남호빠 January 26, 2026 02:39 AM Delete

도심 속 힐링 공간인 성남호빠에서 새로운 추억을 만들어보세요 이야기 나누기 좋았어요

seo service January 25, 2026 11:03 PM Delete

Most appropriate the human race messages work to show your and present exclusive chance with special couple. Beginer appear system in advance of raucous people will most likely always be aware most of the golden value off presentation, which is a person’s truck. best man jokes free $50 pokies no deposit sign up bonus australia real money

aaa January 25, 2026 01:11 PM Delete

Good aftie, i am a blogger too. and i can see that you are a nice blogger too.   대구출장마사지

January 25, 2026 01:06 PM Delete

Nice to be visiting your blog once more, it has been months for me. Well this article that ive been waited for therefore long. i want this article to finish my assignment within the faculty, and it has same topic together with your article. Thanks, nice share. bandar slot thailand

January 25, 2026 12:31 PM Delete

Wow, cool post. I’d like to write like this too – taking time and real hard work to make a great article… but I put things off too much and never seem to get started. Thanks though. situs slot

January 25, 2026 12:25 PM Delete

Here is very much want the most impressive sparkle terrific. Each one of these moderate areas are meant by means of selection of makeup foundation curiosity. I love individuals much. bandar slot thailand

January 25, 2026 12:20 PM Delete

소액결제현금화 당일 입금 서비스 | 빠르고 안전한 휴대폰 현금화, 캐셔머니오더 ... 소액결제 현금화는 휴대폰 소액결제 기능을 이용해 상품권 같은 디지털 상품을 구매한 소액결제현금화

situs toto January 25, 2026 11:45 AM Delete

I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well! jerukbet

Viewer #5249 January 25, 2026 09:13 AM Delete

24약국 비아그라 구매 사이트,병원의사 추천하는 바르는비아그라 관련 혜택과 특가 구매하는 방법, 정품 비아그라 파는곳, 비아그라 구입,구매,


______________________________________________________

목포출장마사지는 전라남도 목포 지역에서 고객이 있는 호텔, 모텔, 자택 등 숙소로 마사지 관리사가 직접 찾아가서 오일 마사지나 감성 마사지 같은 힐링 서비스.

______________________________________________________


대전출장마사지 는 대전 지역 내에서 고객이 있는 곳(집, 호텔, 오피스텔 등)으로 마사지 관리사가 직접 방문하여 서비스를 제공하는 형태를 뜻합니다.


______________________________________________________


여수출장마사지 는 마사지 관리사가 고객이 있는 여수 지역 내 호텔, 모텔, 자택 등 숙소나 주거지로 직접 찾아가 마사지 서비스를 제공하는 형태를 말합니다.

______________________________________________________



부천출장마사지 는 마사지 관리사가 고객이 있는 부천 지역 내 장소(집, 호텔 등)로 직접 방문하여 스웨디시, 아로마, 타이 등 전문적인 마사지 서비스를 제공하는 '방문형 출장 케어'

______________________________________________________


부천출장마사지 는 마사지 관리사가 고객이 있는 부천 지역 내 장소(집, 호텔 등)로 직접 방문하여 스웨디시, 아로마, 타이 등 전문적인 마사지 서비스를 제공하는 '방문형 출장 케어'


______________________________________________________


일산출장마사지 는 고양시 일산 지역(주엽, 마두, 정발산, 대화, 백석 등)에서 고객이 있는 주거지, 호텔, 모텔 등으로 관리사가 직접 방문하여 24시간 제공하는 방문형 마사지 서비스

AAA January 25, 2026 08:44 AM Delete

I discovered your blog post website online and check a number of your early posts. Always maintain up the great operate. I recently extra your Feed to my MSN News Reader. Seeking forward to reading a lot more from you finding out afterwards!… 대밤

biwed58121 January 25, 2026 08:39 AM Delete

However you might get started it is vital, the item all over again yields a website a robust major site: 대구출장마사지

biwed58121 January 25, 2026 08:37 AM Delete

I get pleasure from that superb write-up that you've got presented for people like us. When i reassure this will possibly be necessary for the majority of people. 여수출장마사지

January 24, 2026 06:43 PM Delete

24약국 비아그라 구매 사이트,병원의사 추천하는 바르는비아그라 관련 혜택과 특가 구매하는 방법, 정품 비아그라 파는곳, 비아그라 구입,구매, 비아그라 구매

January 24, 2026 06:42 PM Delete

24약국 비아그라 구매 사이트,병원의사 추천하는 바르는비아그라 관련 혜택과 특가 구매하는 방법, 정품 비아그라 파는곳, 비아그라 구입,구매, 비아그라 구매

January 24, 2026 06:41 PM Delete

I found this article while researching blog comment backlink strategies and it really helped me understand how to keep everything natural. totobet

January 24, 2026 06:40 PM Delete

타임케어 수원출장홈타이는 고객이 있는 곳으로 24시간 언제든 찾아가는 프리미엄 홈케어 마사지 서비스입니다. 수원 시 전 지역에서 출장 홈타이를 제공 수원출장마사지

January 24, 2026 06:38 PM Delete

타임케어 서울출장홈타이는 고객이 있는 곳으로 24시간 언제든 찾아가는 프리미엄 홈케어 마사지 서비스입니다. 서울 시 전 지역에서 출장 홈타이를 제공 서울출장마사지

January 24, 2026 02:26 PM Delete

As I website owner I conceive the content material here is rattling excellent , thanks for your efforts. hd108

January 24, 2026 12:31 PM Delete

You have done a great job on this article. It’s very readable and highly intelligent. You have even managed to make it understandable and easy to read. You have some real writing talent. Thank you. situssvip2.com

January 24, 2026 11:49 AM Delete

This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work!. togel

biwed58121 January 24, 2026 09:11 AM Delete

Here you can find is significant, everthing gives a web site towards pleasing webpage: situs toto togel

biwed58121 January 24, 2026 09:09 AM Delete

This is very major, however important to simply click this amazing link: togel 4d

biwed58121 January 24, 2026 09:06 AM Delete

By far the most useful word within this useful subject matter which might be found on the online... toto togel

biwed58121 January 24, 2026 09:02 AM Delete

Basically When i understand the item this morning although I did many thought processes concerning this and today I need to to learn to read the item all over again mainly because it is quite well written. situs toto

biwed58121 January 24, 2026 08:58 AM Delete

It is enjoyable, however it is important that you stop by this excellent web site: harga toto

biwed58121 January 24, 2026 08:56 AM Delete

By far the most useful word within this useful subject matter which might be found on the online... hargatoto

AAA January 24, 2026 08:21 AM Delete

Everyone’s overlooked this main idea. Your writing are helping me in exploring some required facts. You need to keep up your authoring. 여수출장마사지

January 23, 2026 10:08 PM Delete

여수출장마사지 - 여수 전역에 24시간 여성 전문 마사지사가 찾아가는 출장 안마 서비스! 아로마, 스포츠, 커플 마사지로 피로와 스트레스를 합리적 가격에 풀어보세요 여수출장마사지

Add a comment...
Post as (log out)