Marketo Tips

Marketo Tip #06 - Proving the value of marketing with the Opportunity Influence Analyzer

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🏰🧙‍♂️Greetings from the magical realms of Merlin/Leonard! 🧙‍♂️🏰

What a spectacular day at the Round Table as King Arthur 🤴 triumphed over a classic conundrum faced by many in the business realm. And guess who emerged as his knight in shining armor? The powerful 'Opportunity Influence Analyzer' tool by Marketo! ⚔️🔮

Just as Arthur was beginning to think that all his victories came solely from the efforts of his Knights (the Sales team), he discovered the unsung heroes - the Wizards (the Marketing team), who had been casting their spells of influence long before the knights entered the battlefield. 🧙‍♂️✨

🎯 By leveraging Marketo's Opportunity Influence Analyzer integrated with Salesforce, Arthur could see all the interactions, the magical touches, that occurred before, during, and after a victory was claimed. Not just with the knights but also with the wizards from the same kingdom. 🌌

The result? A powerful revelation! 👀 The total cumulative interactions surged dramatically, revealing the indispensable role the wizards had played. In our terms, marketing had a major contribution to the victory.

Today, Arthur’s gratitude towards his wizards knows no bounds. He now understands and values the enchantments they weave behind the scenes to ensure the kingdom prospers. 🏰✨

Our wizardly advice for today? 🧙‍♂️ Use the Opportunity Influence Analyzer tool. Make your efforts visible. Show your knights that you're not just waving a wand in the air, but casting spells that truly make a difference! 💫

Remember, the magic lies not just in the sword, but in the spell. 🗡️🔮

Find more magical content on our site: https://merlinleonard.com/ressources/!

And I also invite you to join us every Friday at 10am for 1 free hour of discussion, questions and sharing of Marketo best practices.

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