Marketo tip #05 - Use your CRM Business Model in Marketo for a better Customer Marketing

Marketo Tips

Marketo tip #05 - Use your CRM Business Model in Marketo for a better Customer Marketing

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August 30, 2021 customer marketing, integration, marketing automation, marketo, marketo tip

🔮✨👑 [Marketo Tip #05 - Using your business model in Marketo] 👑✨🔮

Hello everyone, this is Sylvain Davril from Merlin/Leonard! Today we have a story worthy of a Camelot tale to illustrate the power of Custom Objects in Marketo.

Imagine King Arthur, ruler of our lands, facing an unprecedented drought. He needs wizards who can make it rain to save his crops. As king, he has an impressive CRM of wizards and their spells at his disposal, but how can he target only those who have mastered the rain spell?

🌦️ Here's how Marketo and Custom Objects come to King Arthur's rescue:

1️⃣ First, Arthur creates a "Spells" Custom Object in Marketo, attaching all the relevant details such as the spell's name, power, duration, and more, and which wizard has mastered it

2️⃣ Then, our king uses an Excel file or an integration between his CRM and Marketo to load the information about the wizards and their spells into Marketo.

3️⃣ With Custom Objects in place, Arthur can now create filters to specifically target wizards who have mastered the rain spell.

4️⃣ Using Marketo's Triggers, Arthur can even trigger specific actions, such as sending a summons email to those wizards when the need for rain arises.

5️⃣ Finally, with these actions, our king can effectively manage his list of wizards, ensure rain for his lands and save his crops!

With Marketo and Custom Objects, even a task worthy of a king becomes manageable! Whether you're a medieval ruler or a 21st century entrepreneur, you can use Marketo to target and communicate with your audience more accurately and efficiently.

For more Marketo tips, stay tuned for our next Marketo Tip. Long live King Arthur and effective data management! 🏰🧙‍♂️💼

Find more magical content on our website: https://merlinleonard.com/ressources/!

And I also invite you to join us every Friday at 10am for 1 free hour of discussion, questions and sharing of Marketo best practices.

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October 03, 2025 07:37 AM Delete

신용카드 현금화 방법을 통해 카드론, 신용카드 대출 등 합법적 현금 확보법을 배워보세요. 높은 수수료와 위험을 줄이고, 분실 신고 및 금융감독원 신용카드현금화 신용카드 현금화 방법을 통해 카드론, 신용카드 대출 등 합법적 현금 확보법을 배워보세요. 높은 수수료와 위험을 줄이고, 분실 신고 및 금융감독원

October 02, 2025 08:31 PM Delete

신용카드 현금화 방법을 통해 카드론, 신용카드 대출 등 합법적 현금 확보법을 배워보세요. 높은 수수료와 위험을 줄이고, 분실 신고 및 금융감독원 신용카드현금화

Dave Jack October 02, 2025 03:03 PM Delete

소액결제현금화는 휴대폰 소액결제 한도를 활용해 급하게 필요한 현금을 마련하는 방법입니다. 쉽게 말해, 휴대폰 요금 결제로 온라인 상품권이나 디지털 콘텐츠를 구매한 뒤 이를 다시 판매하여 현금으로 돌려받는 것입니다. 소액결제 현금화 .

Dave Jack October 02, 2025 02:53 PM Delete

소액결제 현금화 는 휴대폰 소액결제 한도를 활용해 급하게 필요한 현금을 마련하는 방법입니다. 쉽게 말해, 휴대폰 요금 결제로 온라인 상품권이나 디지털 콘텐츠를 구매. .

rafay October 01, 2025 02:57 PM Delete

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Muhammad MOhsin October 01, 2025 02:22 PM Delete

신용카드 현금화 방법은 개인의 신용카드 한도에 따라 달라질 수 있으며 대표적으로 상품권, 카드론, 중고거래, 캐시백 활용 방법이 있습니다. 신용카드 현금화 방법 신용카드 현금화