Marketo tip #05 - Use your CRM Business Model in Marketo for a better Customer Marketing

Marketo Tips

Marketo tip #05 - Use your CRM Business Model in Marketo for a better Customer Marketing

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August 30, 2021 customer marketing, integration, marketing automation, marketo, marketo tip

🔮✨👑 [Marketo Tip #05 - Using your business model in Marketo] 👑✨🔮

Hello everyone, this is Sylvain Davril from Merlin/Leonard! Today we have a story worthy of a Camelot tale to illustrate the power of Custom Objects in Marketo.

Imagine King Arthur, ruler of our lands, facing an unprecedented drought. He needs wizards who can make it rain to save his crops. As king, he has an impressive CRM of wizards and their spells at his disposal, but how can he target only those who have mastered the rain spell?

🌦️ Here's how Marketo and Custom Objects come to King Arthur's rescue:

1️⃣ First, Arthur creates a "Spells" Custom Object in Marketo, attaching all the relevant details such as the spell's name, power, duration, and more, and which wizard has mastered it

2️⃣ Then, our king uses an Excel file or an integration between his CRM and Marketo to load the information about the wizards and their spells into Marketo.

3️⃣ With Custom Objects in place, Arthur can now create filters to specifically target wizards who have mastered the rain spell.

4️⃣ Using Marketo's Triggers, Arthur can even trigger specific actions, such as sending a summons email to those wizards when the need for rain arises.

5️⃣ Finally, with these actions, our king can effectively manage his list of wizards, ensure rain for his lands and save his crops!

With Marketo and Custom Objects, even a task worthy of a king becomes manageable! Whether you're a medieval ruler or a 21st century entrepreneur, you can use Marketo to target and communicate with your audience more accurately and efficiently.

For more Marketo tips, stay tuned for our next Marketo Tip. Long live King Arthur and effective data management! 🏰🧙‍♂️💼

Find more magical content on our website: https://merlinleonard.com/ressources/!

And I also invite you to join us every Friday at 10am for 1 free hour of discussion, questions and sharing of Marketo best practices.

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