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Deciphering the GDPR Full Form: Venturing into Merlin/Leonard’s Communication Preference Centre - Marketo Office Hours spécial 20210129

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Qu’est ce que le RGPD ?

Bref retour sur la définition et les implications de cette réglementation.

Qu’est ce qu’un centre de préférences de communication ?

Sylvain nous a rappelé le rôle de ces centres de préférences et quels éléments on peut y retrouver.

Gestion des données et bonnes pratiques

Il nous a détaillé les grandes axes de gestion de l’information et les campagnes automatisées à mettre en place pour faire cela.

Gestion des informations personnelles + changement d’email

Gestion des informations société et le piège de Marketo non-maître par rapport au CRM

Centre d’intérêts et Gestion des consentements

Bonnes pratiques de l’utilisation des consentements dans les formulaires de campagnes

Gestion des pauses de communications, droit à l’information et droit à l’oubli

Comment cela se passe-t-il dans Marketo côté Field Management ?

Comment cela se passe-t-il dans Marketo côté Smart Campaigns ? ex : changement email

Smart Campaign Optin Consentement + channel spécial Centre de Préférences

Unsubscribe + Ré-inscription (Smart Campaign)

Gestion des pauses (Smart Campaign)

Gestion du droit à l’information (Smart Campaign)

Smart Campaign de gestion du droit à l’oubli

Gestion des notifications au visiteur

Gestion du tracking de l’acquisition

La liste n’est pas exhaustive bien sûr. Cependant, ne serait-ce qu’en applicant toutes ces smart campaigns, vous allez assurer à votre business une gestion optimisée des données tout en restant dans le cadre du RGPD. Vous retrouverez aussi quelques bonnes pratiques pour votre centre de préférences sur le notre blog.

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