Marketo Office Hours

Marketo's People Performance Report: A Hidden Treasure for Marketing Decision Makers

154 views
February 10, 2024 kpi marketing, marketing automation, marketo, marketo office hours
At the heart of the Marketo arsenal lies an often undervalued but invaluably powerful gem: the People Performance report.
Sylvain Davril, at the helm of Merlin/Leonard, recently lifted the veil on this tool during a Marketo Office Hours session, revealing its immense potential for guiding marketing decisions.
This article takes you on an in-depth exploration of the People Performance report, an indispensable companion for navigating the ocean of data with wisdom and precision.
  • 00:00 Introduction to the global report
  • 03:24 Additional columns
  • 07:05 Drill down
  • 08:38 Opportunity columns
  • 18:45 Campaign vision

An Enigmatic but Essential Tool

Perceived as arduous, the People Performance report is in fact a beacon in the night for marketers in search of actionable insights. Sylvain Davril takes us behind the scenes of this tool, demonstrating how a simple initial configuration can reveal the monthly evolution of your contact base, and much more.

Key to the Kingdom: Segmentation

Power lies in the ability to group data according to various criteria, whether related to the individuals themselves or to their interactions with your campaigns. This segmentation opens up a world of analytical possibilities, allowing you to dissect every aspect of your marketing strategy to maximize its effectiveness.

The Art of Personalizing Columns

Uniquely, the People Performance report offers the ability to add customized columns, a key feature for tracking transitions through the different phases of a prospect's lifecycle. Sylvain shares the illustrative example of adding columns for each status in the buying journey, providing unprecedented clarity on campaign performance.

Beyond New Creation Tracking

Initially designed for tracking new contact creations, the report proves to be a formidable tool for analyzing conversion and engagement. By enriching the report with opportunity data, you can directly measure the effectiveness of your marketing initiatives in generating business value.

Personalization and precision

Sylvain Davril's talk highlights the crucial importance of customizing the report to meet the unique needs of each organization. Whether by filtering contacts according to their origin, or analyzing the critical stages of a campaign, the People Performance report proves to be an extremely powerful, modular tool.

Conclusion: a compass for marketers

The People Performance report transcends its primary tracking function to become a veritable strategic guide. Exploring its capabilities enables you not only to refine your understanding of movements within your contact base, but also to base your decisions on reliable, meaningful data.

In the company of Sylvain Davril, we rediscover that the People Performance report is essential for transforming data into effective levers for action. Like Merlin, who turned lead into gold, or Leonardo da Vinci, whose inventions revolutionized the world, marketers equipped with this tool can truly work magic in their campaigns, leading to a transcendent customer experience and optimized marketing performance.

Join us on an odyssey where Merlin's wizardry and Leonardo da Vinci's ingenuity merge to unlock the secrets of marketing automation with Marketo. 

Discover how the People Performance report can transform your marketing approach into a masterpiece, turning every piece of data into a splash of color on the canvas of your strategy.
고양호빠 January 19, 2026 05:50 AM Delete

조용한 분위기의 고양호빠에 발걸음 해보세요 기분이 좋아졌어요

울산 남구 노래방알바 January 19, 2026 03:41 AM Delete

원하는 걸 마음껏 하고 싶어서 울산 남구 노래방알바에서 일하며 현실적인 대안을 찾았어요 걱정 없이 일할 수 있어서 감사해요

Dave Jack January 18, 2026 07:36 PM Delete

The gelatin trick recipe for weight loss combines simplicity and nutrition for long-term healthy fat loss. Gelatin trick for weight loss

SEO January 18, 2026 05:00 PM Delete

Xuất hiện từ năm 2017 với trụ sở tại Philippines, Fly88 đã trải qua hành trình 8 năm để vươn mình từ một đơn vị nhỏ thành nhà cái chuẩn quốc tế. Tính đến tháng 6/2025, sân chơi này tự hào sở hữu cộng đồng hơn 1,7 triệu hội viên trung thành. Fly88 gây ấn tượng mạnh nhờ sự đầu tư đồng bộ từ kho game đa dạng như Thể thao, Casino, Đá gà đến hệ thống bảo mật SSL 128bit và xác thực 2 lớp tối tân. Sự chỉn chu trong từng dịch vụ đã giúp thương hiệu lọt vào Top 5 từ khóa tìm kiếm phổ biến nhất trên Google vào tháng 11/2025. Đây là điểm đến lý tưởng cho những ai tìm kiếm một môi trường cá cược an toàn, minh bạch và chuyên nghiệp. https://fly88.markets/

January 18, 2026 03:13 PM Delete

Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet!  slot gacor

January 18, 2026 03:07 PM Delete

This kind of seems totally best. Every one of these little information are manufactured together with lots of backdrop information. I prefer that a whole lot togel 4d

January 18, 2026 02:04 PM Delete

Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing. gelatin trick diet

January 18, 2026 01:39 PM Delete

Intended for legitimate lovers in this place I most certainly will target is usually a cost-free on the net! slot resmi

technology January 18, 2026 01:38 PM Delete

we love watching Dancing with the stars, the actresses and actors that joins it are nice; slot online

January 18, 2026 12:37 PM Delete

This is really too a very great publishing all of us critically skilled searching via. It's not even close to every day we now have danger to look at something. situs slot

Viewer #8642 January 18, 2026 10:57 AM Delete

we love watching Dancing with the stars, the actresses and actors that joins it are nice; janji33

technology January 18, 2026 10:35 AM Delete

I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one these days.. api777 situs

January 18, 2026 10:12 AM Delete

Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts. gelatin trick diet

technology January 18, 2026 06:57 AM Delete

Hi. Neat post. There’s a problem with your web site in internet explorer, and you may want to test this… The browser is the market leader and a big part of other folks will miss your fantastic writing due to this problem. calgary commercial roofing

Viewer #10391 January 17, 2026 08:51 PM Delete

Nagaspin99 login sangat mudah diakses, tampilannya bersih, proses masuk cepat, dan permainannya seru, cocok untuk pemain baru maupun lama yang ingin pengalaman bermain nyaman. nagaspin99 login

technology January 17, 2026 12:15 PM Delete

I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one these days.. api777 situs

Viewer #9821 January 17, 2026 10:24 AM Delete

we love watching Dancing with the stars, the actresses and actors that joins it are nice; apiraja88

January 17, 2026 08:44 AM Delete

Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts. Flixy TV Stick

Viewer #8642 January 17, 2026 07:46 AM Delete

Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is wonderful blog. A fantastic read. I’ll certainly be back. kingzeus88 situs

technology January 17, 2026 07:25 AM Delete

I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one these days.. api777 situs

technology January 17, 2026 07:23 AM Delete

Previously you must have highly effective web business strategies get you started of getting into topics suitable for their web-based organization. educational api777 situs

January 16, 2026 08:34 PM Delete

구미출장마사지 서비스는 구미광역시 전역에서 편안하게 전문 마사지를 받을 수 있는 구미 홈타이 서비스입니다. 고객님이 계신 곳으로 여성 전문 테라피스트가 직접 구미출장마사지

January 16, 2026 08:33 PM Delete

I'm no expert, but I believe you just made an excellent point. You certainly fully understand what you're speaking about, and I can truly get behind that.  แทงบอลมือถือ

January 16, 2026 06:03 PM Delete

API777 Adalah Situs Dari Segala Situs Yang Menyediakan RTP LIVE Terakurat Dengan Server Stabil, Menyediakan Segala Bentuk Permainan Dari Semua Provider Yang Pastinya Gampang Menang ! api777 situs

여수호빠 January 15, 2026 08:04 PM Delete

조용한 대화가 가능한 여수호빠에 발걸음 해보세요 선곡이 참 좋았어요

청주시 노래방알바 January 15, 2026 06:14 PM Delete

새로운 경험을 해보고 싶어서 청주시 노래방알바를 시작한 이후 여유가 생겼어요 삶의 만족도가 훨씬 높아졌어요

천안노래방 January 15, 2026 04:24 PM Delete

늦은 밤에 어울리는 천안노래방를 선택해보세요 의외로 넓고 쾌적했어요

Viewer #17110 January 15, 2026 03:56 PM Delete

I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day! bandar toto

해운대호빠 January 15, 2026 02:32 PM Delete

도심 속 힐링 공간인 해운대호빠를 즐기기 딱 좋아요 여유롭고 아늑했어요

홍대호빠 January 15, 2026 12:38 PM Delete

소문난 데이트 명소인 홍대호빠에서 편하게 즐겨보세요 느낌이 참 좋았어요

인천 셔츠룸 January 15, 2026 10:48 AM Delete

핫플레이스로 떠오르는 인천 셔츠룸에 다녀와보세요 그 분위기가 아직도 기억나요

January 15, 2026 09:07 AM Delete

Experience the perfect blend of innovation and comfort with our Tesla Model Y SUVs. With spacious interiors, advanced electric technology, and a sleek modern design, these vehicles redefine eco-friendly luxury and provide a smooth, quiet ride for every journey. Code Promo Yonibet

Viewer #9821 January 15, 2026 08:59 AM Delete

we love watching Dancing with the stars, the actresses and actors that joins it are nice; api55

수원호빠 January 15, 2026 08:59 AM Delete

누구와 가도 좋은 수원호빠에서 감성을 느껴보세요 선곡이 참 좋았어요

January 15, 2026 08:29 AM Delete

I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thx again! Fabrizio Romano Twitter

해운대 노래방 January 15, 2026 07:06 AM Delete

이야기를 나누기 좋은 해운대 노래방를 찾아보세요 서비스도 만족스러웠어요

대구 노래방알바 January 15, 2026 05:16 AM Delete

여행 자금을 마련하고 싶어서 대구 노래방알바를 알아보고 시작했는데 괜찮았어요 이제는 제 일처럼 애정이 생겼어요

해운대호빠 January 15, 2026 03:28 AM Delete

소문난 데이트 명소인 해운대호빠에서 감성을 느껴보세요 기분이 좋아졌어요

Viewer #10391 January 14, 2026 09:32 PM Delete

Baru coba rajabandot dan langsung ketagihan. Slotnya lengkap, tampilannya juga enak dilihat. Cocok buat hiburan setelah kerja. rajabandot

January 14, 2026 06:07 PM Delete

부산출장마사지의 차별화된 가치 · 부산 전 지역 출장 가능 · 전문 테라피스트의 손길 · 철저한 위생과 청결 관리 · 24시간 예약 가능, 빠른 출장 시스템. 고객 부산출장마사지

January 14, 2026 06:05 PM Delete

부산출장마사지의 차별화된 가치 · 부산 전 지역 출장 가능 · 전문 테라피스트의 손길 · 철저한 위생과 청결 관리 · 24시간 예약 가능, 빠른 출장 시스템. 고객 부산출장마사지

January 14, 2026 05:38 PM Delete

Basket168 adalah slot online terpercaya dengan performa stabil dan pilihan game favorit pemain. Bandar slot gacor ini menawarkan akses cepat sistem aman dan pengalaman bermain yang nyaman setiap hari slot terpercaya

tech January 14, 2026 02:21 PM Delete

It's the kind of knowledge I've been looking for for a long time, believe it or not. It greatly satisfies my needs. I appreciate you writing up this data. sbobet88

January 14, 2026 09:51 AM Delete

As a web site owner I believe the material here is reallymagnificent. I appreciate it for your time. You should keep it up forever! Excellent Luck. bandar slot

January 14, 2026 08:57 AM Delete

Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the look for such information. neon24

Viewer #9821 January 14, 2026 07:57 AM Delete

we love watching Dancing with the stars, the actresses and actors that joins it are nice; togel terbaik

technology January 14, 2026 07:07 AM Delete

I like this post, enjoyed this one thanks for posting . roro4d

January 13, 2026 09:27 PM Delete

일본의 유흥 문화는 다양성과 독특함으로 유명합니다. 퇴근 후 동료들과 가볍게 술을 즐기는 이자카야부터 화려한 나이트클럽, 테마 카페까지 일본유흥은 폭넓은 스펙트럼 일본유흥

January 13, 2026 09:27 PM Delete

의왕출장마사지는 바쁜 일상 속에서 편안한 휴식을 제공하는 출장 힐링 서비스입니다. 전문 관리사가 직접 방문하는 24시간 출장안마로, 이동 없이 집이나 숙소에서 의왕출장마사지

January 13, 2026 05:53 PM Delete

인천출장마사지(인천출장안마) 24시 연중무휴 운영! 아로마·스포츠·발마사지 등 인천 홈타이 출장 서비스로, 인천시 전지역 남녀노소 누구나 자택이나 호텔 등 원하는 장소에서 인천출장안마

January 13, 2026 05:51 PM Delete

진주출장마사지 - 진주 전역에 24시간 여성 전문 마사지사가 찾아가는 출장 안마 서비스! 아로마, 스포츠, 커플 마사지로 피로와 스트레스를 합리적 가격에 풀어보세요 진주출장마사지

January 13, 2026 02:05 PM Delete

I am able to provides you with the target In this article understand the best way to practice it the right way. Understand in addition to generate anything beneficial. bandar togel online

January 13, 2026 01:58 PM Delete

My business is generally searching online intended for storys that could provide everyone. There may be definitely some sort of many to recognise with this. I find myself people manufactured several salubrious details with Capabilities also. Detain chaotic, brilliant vocation! toto macau

January 13, 2026 01:43 PM Delete

It is best to in essence excellent in addition to stable tips, which suggests see: togel online

Viewer #9821 January 13, 2026 11:14 AM Delete

we love watching Dancing with the stars, the actresses and actors that joins it are nice; pin188

January 13, 2026 09:21 AM Delete

I am happy to find this post very useful for me, as it contains lot of information. I always prefer to read the quality content and this thing I found in you post. Thanks for sharing. Hume Health Body Pod

technology January 13, 2026 06:50 AM Delete

I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one these days.. api777 situs

Viewer #9821 January 13, 2026 06:40 AM Delete

we love watching Dancing with the stars, the actresses and actors that joins it are nice; api55

건대호빠 January 12, 2026 07:44 PM Delete

연인과 함께 가기 좋은 건대호빠에서 분위기를 느껴보세요 정말 편안했어요

January 12, 2026 06:39 PM Delete

Awesome article, it was exceptionally helpful! I simply began in this and I'm becoming more acquainted with it better! Cheers, keep doing awesome! traducciones certificadas fort lauderdale

울산호빠 January 12, 2026 05:56 PM Delete

기분 전환이 필요한 날 찾게 되는 울산호빠에서 분위기를 느껴보세요 선곡이 참 좋았어요

인천출장마사지 January 12, 2026 05:15 PM Delete

인천출장마사지 - 인천 전역에 24시간 여성 전문 마사지사가 찾아가는 출장 안마 서비스! 아로마, 스포츠, 커플 마사지로 피로와 스트레스를 합리적 가격에 풀어보세요 인천출장마사지

강남구 노래방알바 January 12, 2026 04:06 PM Delete

나만의 방식으로 살고 싶어서 강남구 노래방알바에 몸 담고 나니 삶이 정리되는 느낌이에요 앞으로도 이 일은 계속할 거예요

สมัครเว็บบอล January 12, 2026 03:18 PM Delete

It truly is considerably excellent, however look at tips when it reaches this address. ize285 ทางเข้า

iptv canada January 12, 2026 02:44 PM Delete

I found this is an informative and interesting post so i think so it is very useful and knowledgeable. I would like to thank you for the efforts you have made in writing this article. situs toto

January 12, 2026 02:19 PM Delete

용인출장마사지 서비스는 용인광역시 전역에서 편안하게 전문 마사지를 받을 수 있는 출장 홈타이 서비스입니다. 고객님이 계신 곳으로 여성 전문 테라피스트가 직접 용인출장마사지

January 12, 2026 02:18 PM Delete

천안출장마사지는 고객이 원하는 시간과 장소에 전문 테라피스트가 직접 방문하여 체계적인 마사지 프로그램을 진행하는 출장형 전문 테라피 서비스입니다. 천안출장마사지

해운대 룸싸롱 January 12, 2026 02:15 PM Delete

핫플레이스로 떠오르는 해운대 룸싸롱에 관심 가져보세요 밤 분위기가 특히 좋았어요

January 12, 2026 02:11 PM Delete

It is my first visit to your blog, and I am very impressed with the articles that you serve. Give adequate knowledge for me. Thank you for sharing useful material. I will be back for the more great post. toto slot

January 12, 2026 02:10 PM Delete

A very excellent blog post. I am thankful for your blog post. I have found a lot of approaches after visiting your post. harga toto

순천출장마사지 January 12, 2026 02:04 PM Delete

순천출장마사지 서비스는 순천광역시 전역에서 편안하게 전문 마사지를 받을 수 있는 출장 홈타이 서비스입니다. 고객님이 계신 곳으로 여성 전문 테라피스트가 직접 찾아 순천출장마사지

January 12, 2026 02:00 PM Delete

Perhaps surprisingly people generate, I most certainly will target you can find enjoyable in addition to useful factors with identical issues. ize285 ทางเข้า

January 12, 2026 01:52 PM Delete

Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work. hargatoto

January 12, 2026 12:46 PM Delete

You have a real talent for writing unique content. I like how you think and the way you express your views in this article. I am impressed by your writing style a lot. Thanks for making my experience more beautiful. dewaraja88

울산 노래방알바 January 12, 2026 12:19 PM Delete

당장 수입이 급해서 울산 노래방알바를 시작하고 경제적으로 안정됐어요 심리적으로도 안정된 느낌이에요

Viewer #9821 January 12, 2026 12:19 PM Delete

Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is wonderful blog. A fantastic read. I’ll certainly be back. 안양출장마사지

Farta January 12, 2026 12:18 PM Delete

Personalize your xaman wallet for your xrp

comatozze January 12, 2026 12:15 PM Delete

Primary You were given some sort of brilliant blog site. When i resolve be engaged with furthermore consistent a few minutes. when i check out you were given absolutely incredibly sensible is important, when i resolve possibly be generally verifying your site blesss. ize285

January 12, 2026 10:49 AM Delete

OMACUAN adalah platform yang memudahkan login untuk permainan togel online dan Toto Togel 4D, menawarkan sistem yang cepat dan peluang jackpot yang menggiurkan. bandar togel online

January 12, 2026 10:44 AM Delete

This is very useful, although it will be important to help simply click that web page link: ize285 ทางเข้า

대구호빠 January 12, 2026 08:38 AM Delete

도심 속 숨겨진 대구호빠에서 감성을 느껴보세요 이야기 나누기 좋았어요

Viewer #9821 January 12, 2026 08:15 AM Delete

Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is wonderful blog. A fantastic read. I’ll certainly be back. 인천출장마사지

technology January 12, 2026 07:25 AM Delete

Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks jnetoto daftar

인천 셔츠룸 January 12, 2026 06:54 AM Delete

늦은 시간까지 열려 있는 인천 셔츠룸에서 분위기를 느껴보세요 선곡이 참 좋았어요

천안호빠 January 12, 2026 05:07 AM Delete

늦은 밤에 어울리는 천안호빠를 꼭 한 번 가보세요 강력 추천해요

신림호빠 January 12, 2026 03:18 AM Delete

피로를 잊게 해주는 신림호빠를 추천드려요 이야기 나누기 좋았어요

January 11, 2026 07:57 PM Delete

안양출장마사지의 차별화된 가치 · 안양 전 지역 출장 가능 · 전문 테라피스트의 손길 · 철저한 위생과 청결 관리 · 24시간 예약 가능, 빠른 출장 시스템. 고객 안양출장마사지

itachi uchiha January 11, 2026 03:20 PM Delete

I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well! Nano Banana Pro

Viewer #9821 January 11, 2026 01:47 PM Delete

Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is wonderful blog. A fantastic read. I’ll certainly be back. 순천출장마사지

January 11, 2026 12:46 PM Delete

realize no one but you and your. Dewatogel Link

January 11, 2026 12:45 PM Delete

This particular is usually apparently essential and outstanding truth along with for sure fair-minded and admittedly useful My business is looking to find in advance designed for this specific useful stuffs… IDN Poker

January 11, 2026 12:04 PM Delete

Superb work! This really is the type of info that should be shared around the web. Shame on the search engines for not positioning this post higher! Come on over and visit my internet site . Thanks =) hargatoto

toto slot January 11, 2026 10:50 AM Delete

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post! parlay bola

Viewer #9821 January 11, 2026 08:25 AM Delete

Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is wonderful blog. A fantastic read. I’ll certainly be back. 천안출장마사지

technology January 11, 2026 08:00 AM Delete

Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks situs macau

January 11, 2026 07:43 AM Delete

I enjoy your site with effective and useful information. It is included a very nice post with a lot of our resources. thanks for sharing. I enjoy this post. Link Dewacasino

January 11, 2026 06:34 AM Delete

Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. For sure I will check out more posts. This site seems to get a good amount of visitors. Casino Online

원주출장마사지 January 10, 2026 05:10 PM Delete

원주출장마사지 서비스는 원주광역시 전역에서 편안하게 전문 마사지를 받을 수 있는 출장 홈타이 서비스입니다. 고객님이 계신 곳으로 여성 전문 테라피스트가 직접 원주출장마사지

원주출장마사지 January 10, 2026 05:03 PM Delete

원주출장마사지 서비스는 원주광역시 전역에서 편안하게 전문 마사지를 받을 수 있는 출장 홈타이 서비스입니다. 고객님이 계신 곳으로 여성 전문 테라피스트가 직접 원주출장마사지

January 10, 2026 04:18 PM Delete

Thanks for the blog post buddy! Keep them coming... 폰테크

Add a comment...
Post as (log out)