Marketo's People Performance Report: A Hidden Treasure for Marketing Decision Makers

Marketo Office Hours

Marketo's People Performance Report: A Hidden Treasure for Marketing Decision Makers

6 views

February 10, 2024 kpi marketing, marketing automation, marketo, marketo office hours

At the heart of the Marketo arsenal lies an often undervalued but invaluably powerful gem: the People Performance report.
Sylvain Davril, at the helm of Merlin/Leonard, recently lifted the veil on this tool during a Marketo Office Hours session, revealing its immense potential for guiding marketing decisions.
This article takes you on an in-depth exploration of the People Performance report, an indispensable companion for navigating the ocean of data with wisdom and precision.

00:00 Introduction to the global report
03:24 Additional columns
07:05 Drill down
08:38 Opportunity columns
18:45 Campaign vision

An Enigmatic but Essential Tool

Perceived as arduous, the People Performance report is in fact a beacon in the night for marketers in search of actionable insights. Sylvain Davril takes us behind the scenes of this tool, demonstrating how a simple initial configuration can reveal the monthly evolution of your contact base, and much more.

Key to the Kingdom: Segmentation

Power lies in the ability to group data according to various criteria, whether related to the individuals themselves or to their interactions with your campaigns. This segmentation opens up a world of analytical possibilities, allowing you to dissect every aspect of your marketing strategy to maximize its effectiveness.

The Art of Personalizing Columns

Uniquely, the People Performance report offers the ability to add customized columns, a key feature for tracking transitions through the different phases of a prospect's lifecycle. Sylvain shares the illustrative example of adding columns for each status in the buying journey, providing unprecedented clarity on campaign performance.

Beyond New Creation Tracking

Initially designed for tracking new contact creations, the report proves to be a formidable tool for analyzing conversion and engagement. By enriching the report with opportunity data, you can directly measure the effectiveness of your marketing initiatives in generating business value.

Personalization and precision

Sylvain Davril's talk highlights the crucial importance of customizing the report to meet the unique needs of each organization. Whether by filtering contacts according to their origin, or analyzing the critical stages of a campaign, the People Performance report proves to be an extremely powerful, modular tool.

Conclusion: a compass for marketers

The People Performance report transcends its primary tracking function to become a veritable strategic guide. Exploring its capabilities enables you not only to refine your understanding of movements within your contact base, but also to base your decisions on reliable, meaningful data.

In the company of Sylvain Davril, we rediscover that the People Performance report is essential for transforming data into effective levers for action. Like Merlin, who turned lead into gold, or Leonardo da Vinci, whose inventions revolutionized the world, marketers equipped with this tool can truly work magic in their campaigns, leading to a transcendent customer experience and optimized marketing performance.

Join us on an odyssey where Merlin's wizardry and Leonardo da Vinci's ingenuity merge to unlock the secrets of marketing automation with Marketo.

Discover how the People Performance report can transform your marketing approach into a masterpiece, turning every piece of data into a splash of color on the canvas of your strategy.

October 26, 2025 12:29 PM Delete

의정부출장마사지는 '의정부출장안마' 또는 '의정부홈타이' 등으로도 불리며, 고객이 계신 곳으로 전문 테라피스트가 직접 찾아가 마사지를 제공하는 서비스입니다. 저희는 의정부출장마사지

October 26, 2025 10:31 AM Delete

I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again best practices for effective supplier procurement

October 25, 2025 10:19 PM Delete

I never know the use of adobe shadow until I saw this post. thank you for this! this is very helpful. situs gacor

October 25, 2025 03:19 PM Delete

마사지구인 - 스웨디시, 스포츠, 아로마 등 전국 마사지 분야 구인구직 플랫폼. 풍부한 일자리 정보와 맞춤 인재 채용 솔루션으로 구직자와 업체 모두를 지원합니다. 마사지구인

October 23, 2025 07:04 PM Delete

Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with us. เว็บแทงบอล ufabet

October 23, 2025 02:39 PM Delete

Great info – Gulvafslibning | Kurt Gulvmand I’m inquisitive to find out exactly what blog platform you’re using? We are experiencing several minor safety issues with my blog plus I would wish to locate something better and secure. Do you have some solutions! Oh yeah how about Egypt wonderful media stories Regards … Flash Factory 강남하이퍼블릭

itachi uchiha October 23, 2025 11:45 AM Delete

I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. Thank You. kamarhoki

October 21, 2025 10:57 PM Delete

홍대가라오케는 지하철 6호선 상수역에서 도보 5분 거리에 있으며, 2·6호선 합정역에서도 걸어서 금방 올 수 있는 곳입니다. 홍대 번화가에 자리잡고 있어 퇴근 후 가볍게 들러 즐기기에도 홍대가라오케

October 21, 2025 10:56 PM Delete

건대가라오케는 단순히 노래를 부르는 장소를 넘어, 함께 웃고 공감하며 즐거움을 나누는 특별한 공간입니다. 화려한 무대 조명 아래에서 부르는 신나는 댄스곡 한 곡 건대가라오케

October 21, 2025 10:55 PM Delete

저희 이태원가라오케는 남녀노소, 내외국인 누구나 편하게 찾아와 노래를 즐길 수 있는 개방적인 공간으로, 룸컨디션, 가격, 음향시설, 위치와 주차까지 모든 면에서 이태원가라오케

October 19, 2025 09:58 AM Delete

Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. toto togel

itachi uchiha October 18, 2025 02:08 PM Delete

Whoa! This is such a great and useful post. I adore it utterly. It's fantastic and really excellent. I'm in complete awe. I hope that you'll go on doing this kind of work in the future. kawanhoki

October 13, 2025 10:57 AM Delete

Awesome article, it was exceptionally helpful! I simply began in this and I'm becoming more acquainted with it better! Cheers, keep doing awesome! liatogel login

October 13, 2025 10:56 AM Delete

This is such a great resource that you are providing and you give it away for free. I love seeing blogs that understand the value of providing a quality resource for free. liatogel login

October 13, 2025 08:07 AM Delete

Youre so cool! I dont suppose Ive read anything similar to this before. So nice to discover somebody with original ideas on this subject. realy thank you for starting this up. this excellent website is one area that is needed on-line, an individual if we do originality. valuable project for bringing new things towards the internet! what does lorrie morgan's daughter do?

itachi uchiha October 12, 2025 10:31 AM Delete

That is a great way of thinking, but it doesn't make any sense to lecture about that math teacher. Thank you very much for any way, and I tried to promote your post on Delicious, but it seems like there is a problem with your information sites. Could you perhaps double-check the idea? Again, thank you. gt108 slot

BBN October 12, 2025 10:28 AM Delete

Tips investit This article truly reflects what BBNTimes.info stands for — simple, clear, and trustworthy information for everyone. I really like how the platform focuses on quality content instead of just trends.

เว็บหวย October 11, 2025 07:35 PM Delete

Thanks for taking the time to discuss this, I feel strongly that love and read more on this topic. If possible, such as gain knowledge, would you mind updating your blog with additional information? It is very useful for me. เว็บโต๊ะหวย

October 11, 2025 05:56 PM Delete

Hello! I simply wish to make a huge thumbs up for any wonderful information you’ve here for this post. I’ll be coming back to your site to get more detailed soon. why is shane oakley not on the show anymore

October 11, 2025 09:04 AM Delete

Thanks a lot for taking a few minutes to line all of this out for people like us. This kind of article ended up being extremely helpful to me. 소액 현금화

October 11, 2025 07:25 AM Delete

I’m very happy to read this. This is the kind of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this best doc. Pristina Travel arch aplin iii net worth

October 09, 2025 06:48 PM Delete

I’m impressed, I must say. Very rarely do I come across a blog that’s both informative and entertaining, and let me tell you, you’ve right from the beginning. Your blog is important, the issue is something that not enough people are talking intelligently about. jake from state farm net worth

October 09, 2025 04:11 PM Delete

Remarkable post and will look forward to your future update. Do you accept advertisers? why is robert peston not on tv tonight

October 09, 2025 10:18 AM Delete

I believe one of your commercials caused my browser to resize, you might want to put that on your blacklist. luxury villas greece le collectionist

bandar slot October 07, 2025 01:56 PM Delete

This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here keep up the good work situs toto

Abdul Moiz October 06, 2025 04:48 PM Delete

Fiverr top seller with 1000+ order complete, trusted for best SEO ranking methods. Expert in SEO backlink and mix backlink strategies, ensuring strong online visibility. Proven results backed by 5 Stars Reviews highlight professionalism, reliability, and quality service. Delivering effective solutions to boost websites with sustainable SEO success. clink here

October 06, 2025 10:47 AM Delete

소액결제 현금화는 휴대폰 소액결제를 통해 구매한 상품권이나 콘텐츠를 현금으로 전환하는 과정을 말합니다. SKT, KT, LG U+ 등 통신사에서 제공하는 월 최대 100만원의 소액결제 현금화

October 03, 2025 12:48 PM Delete

You have a good point here! I agree with what you have said!! Thanks for sharing your views...hope more people will read this article!!! 상품권현금화

October 03, 2025 07:38 AM Delete

신용카드 현금화 방법을 통해 카드론, 신용카드 대출 등 합법적 현금 확보법을 배워보세요. 높은 수수료와 위험을 줄이고, 분실 신고 및 금융감독원 신용카드현금화 신용카드 현금화 방법을 통해 카드론, 신용카드 대출 등 합법적 현금 확보법을 배워보세요. 높은 수수료와 위험을 줄이고, 분실 신고 및 금융감독원

Dave Jack October 02, 2025 03:03 PM Delete

소액결제현금화는 휴대폰 소액결제 한도를 활용해 급하게 필요한 현금을 마련하는 방법입니다. 쉽게 말해, 휴대폰 요금 결제로 온라인 상품권이나 디지털 콘텐츠를 구매한 뒤 이를 다시 판매하여 현금으로 돌려받는 것입니다. 소액결제 현금화 .

Dave Jack October 02, 2025 02:53 PM Delete

소액결제 현금화 는 휴대폰 소액결제 한도를 활용해 급하게 필요한 현금을 마련하는 방법입니다. 쉽게 말해, 휴대폰 요금 결제로 온라인 상품권이나 디지털 콘텐츠를 구매. .

giftcardmall September 30, 2025 12:43 PM Delete

All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanks ciwislot login

giftcardmall September 29, 2025 10:00 AM Delete

I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well! rajabandot

itachi uchiha September 27, 2025 12:50 PM Delete

I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? BANDAR SLOT

itachi uchiha September 25, 2025 05:19 PM Delete

No doubt this is an excellent post I got a lot of knowledge after reading good luck. Theme of blog is excellent there is almost everything to read, Brilliant post. duatoto

itachi uchiha September 25, 2025 10:22 AM Delete

September 24, 2025 04:36 PM Delete

Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet! 방이동노래방

itachi uchiha September 24, 2025 01:07 PM Delete

I've been following your blog regularly, and I just wanted to say keep up the great work! It's one of the best blogs I've come across. slot online

itachi uchiha September 23, 2025 01:53 PM Delete

Fantastic website! I love how comfortable it is for my eyes. I would want to know how to receive notifications when there is new content. searching for further fresh information. I hope you have an amazing day! slot gacor

itachi uchiha September 20, 2025 04:27 PM Delete

Im no expert, but I believe you just made an excellent point. You certainly fully understand what youre speaking about, and I can truly get behind that. 강남룸싸롱

itachi uchiha September 18, 2025 03:38 PM Delete

The best work you have ever done; this website is awesome with amazing information and design. I've stopped by this blog after reading the fantastic posts. I intend to return for more qualitative investigation. www.allphaserestoration.com

itachi uchiha September 17, 2025 12:08 PM Delete

I recently found many useful information in your website especially this blog page. Among the lots of comments on your articles. Thanks for sharing. agen terpercaya

togel online September 17, 2025 12:07 PM Delete

September 12, 2025 04:42 PM Delete

소액결제현금화는 휴대폰 소액결제 한도를 활용해 급하게 필요한 현금을 마련하는 방법입니다. 쉽게 말해, 휴대폰 요금 결제로 온라인 상품권이나 디지털 콘텐츠를 구매한 뒤 이를 다시 판매하여 현금으로 돌려받는 것입니다. 소액결제 현금화

itachi uchiha September 11, 2025 05:12 PM Delete

A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. nicotine pouches

itachi uchiha September 11, 2025 01:16 PM Delete

I found that site very usefull and this survey is very cirious, I ' ve never seen a blog that demand a survey for this actions, very curious... velo nicotine pouches

awSz September 11, 2025 11:59 AM Delete

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post! 소액결제현금화

September 10, 2025 01:39 PM Delete

소액결제 현금화는 휴대폰 소액결제 한도를 활용해 급하게 필요한 현금을 마련하는 방법입니다. 쉽게 말해, 휴대폰 요금 결제로 온라인 상품권이나 디지털 콘텐츠를 구매한 뒤 이를 다시 판매하여 현금으로 돌려받는 것입니다. 소액결제 현금화

September 08, 2025 12:07 PM Delete

소액결제 현금화는 휴대폰 소액결제 한도를 이용해 디지털 상품권이나 콘텐츠 등을 구매한 뒤, 이를 다시 판매하여 현금으로 돌려받는 것을 말합니다 소액결제 현금화는 휴대폰 소액결제 한도를 이용해 디지털 상품권이나 콘텐츠 등을 구매한 뒤, 이를 다시 판매하여 현금으로 돌려받는 것을 말합니다

September 06, 2025 06:30 PM Delete

You have a good point here! I agree with what you have said!! Thanks for sharing your views...hope more people will read this article!!! how to vape

September 05, 2025 02:47 PM Delete

You have a good point here! I agree with what you have said!! Thanks for sharing your views...hope more people will read this article!!! nicotine pouches

itachi uchiha September 04, 2025 06:03 PM Delete

Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. 윈가라오케

itachi uchiha August 31, 2025 02:57 PM Delete

This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value. Im glad to have found this post as its such an interesting one! I am always on the lookout for quality posts and articles so i suppose im lucky to have found this! I hope you will be adding more in the future... 강남엘리트

윈가라오케 August 31, 2025 02:29 PM Delete

Hi, I find reading this article a joy. It is extremely helpful and interesting and very much looking forward to reading more of your work.. 윈가라오케

August 31, 2025 12:25 PM Delete

ingatbola88 login ingatbola88 login

August 30, 2025 09:58 AM Delete

I like your post. It is good to see you verbalize from the heart and clarity on this important subject can be easily observed... dewabet login

August 29, 2025 07:38 PM Delete

대전출장마사지, 24시간 연중무휴! 대전 전 지역 어디든 호텔·자택 방문, 전문 여성 테라피스트의 맞춤 힐링 마사지로 피로 싹 풀기! 대전출장마사지

송파가라오케 August 28, 2025 05:00 PM Delete

Whoa, reading this is really interesting. I'm happy I was able to read this and find it. Fantastic work on this material. It was really enjoyable to me. I appreciate the excellent and unusual information. 송파가라오케

itachi uchiha August 27, 2025 01:20 PM Delete

August 26, 2025 12:48 PM Delete

Mariatogel provides excellent service. I really like how professional and safe the system is Mariatogel

August 26, 2025 12:47 PM Delete

I’ve been using Jeeptoto for a while now and the service is excellent. Everything runs smoothly and the platform feels very secure Jeeptoto

August 23, 2025 01:07 PM Delete

Nice to be visiting your blog again, it has been months for me. Well this article that i've been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share. pabipemkotbandung.org

August 23, 2025 01:06 PM Delete

The post is written in very a good manner and it contains many useful information for me. pabipemkotmedan.org

August 23, 2025 01:04 PM Delete

I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. pabipemkabgianyar.org

August 23, 2025 01:03 PM Delete

Interesting and amazing how your post is! It Is Useful and helpful for me That I like it very much, and I am looking forward to Hearing from your next.. pabipemkabpaser.org

August 22, 2025 07:43 PM Delete

I like your post. It is good to see you verbalize from the heart and clarity on this important subject can be easily observed... pabipemkabbombana.org

August 22, 2025 07:41 PM Delete

You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers. pabipemkabacehutara.org

August 22, 2025 07:39 PM Delete

This is such a great resource that you are providing and you give it away for free. I love seeing blogs that understand the value of providing a quality resource for free. pabipemkabklungkung.org

August 21, 2025 03:00 PM Delete

I like your post. It is good to see you verbalize from the heart and clarity on this important subject can be easily observed... pabipemkabpenajampaserutara.org

August 21, 2025 02:59 PM Delete

Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me. pabipemkabwakatobi.org