Marketo's People Performance Report: A Hidden Treasure for Marketing Decision Makers

Marketo Office Hours

Marketo's People Performance Report: A Hidden Treasure for Marketing Decision Makers

8 views

February 10, 2024 kpi marketing, marketing automation, marketo, marketo office hours

At the heart of the Marketo arsenal lies an often undervalued but invaluably powerful gem: the People Performance report.
Sylvain Davril, at the helm of Merlin/Leonard, recently lifted the veil on this tool during a Marketo Office Hours session, revealing its immense potential for guiding marketing decisions.
This article takes you on an in-depth exploration of the People Performance report, an indispensable companion for navigating the ocean of data with wisdom and precision.

00:00 Introduction to the global report
03:24 Additional columns
07:05 Drill down
08:38 Opportunity columns
18:45 Campaign vision

An Enigmatic but Essential Tool

Perceived as arduous, the People Performance report is in fact a beacon in the night for marketers in search of actionable insights. Sylvain Davril takes us behind the scenes of this tool, demonstrating how a simple initial configuration can reveal the monthly evolution of your contact base, and much more.

Key to the Kingdom: Segmentation

Power lies in the ability to group data according to various criteria, whether related to the individuals themselves or to their interactions with your campaigns. This segmentation opens up a world of analytical possibilities, allowing you to dissect every aspect of your marketing strategy to maximize its effectiveness.

The Art of Personalizing Columns

Uniquely, the People Performance report offers the ability to add customized columns, a key feature for tracking transitions through the different phases of a prospect's lifecycle. Sylvain shares the illustrative example of adding columns for each status in the buying journey, providing unprecedented clarity on campaign performance.

Beyond New Creation Tracking

Initially designed for tracking new contact creations, the report proves to be a formidable tool for analyzing conversion and engagement. By enriching the report with opportunity data, you can directly measure the effectiveness of your marketing initiatives in generating business value.

Personalization and precision

Sylvain Davril's talk highlights the crucial importance of customizing the report to meet the unique needs of each organization. Whether by filtering contacts according to their origin, or analyzing the critical stages of a campaign, the People Performance report proves to be an extremely powerful, modular tool.

Conclusion: a compass for marketers

The People Performance report transcends its primary tracking function to become a veritable strategic guide. Exploring its capabilities enables you not only to refine your understanding of movements within your contact base, but also to base your decisions on reliable, meaningful data.

In the company of Sylvain Davril, we rediscover that the People Performance report is essential for transforming data into effective levers for action. Like Merlin, who turned lead into gold, or Leonardo da Vinci, whose inventions revolutionized the world, marketers equipped with this tool can truly work magic in their campaigns, leading to a transcendent customer experience and optimized marketing performance.

Join us on an odyssey where Merlin's wizardry and Leonardo da Vinci's ingenuity merge to unlock the secrets of marketing automation with Marketo.

Discover how the People Performance report can transform your marketing approach into a masterpiece, turning every piece of data into a splash of color on the canvas of your strategy.

Dave Jack November 25, 2025 02:35 PM Delete

This is exactly equally an excellent content i quite really liked checking. This isn't all the time which i possess potential to work out an issue. gohighlevel

itachi uchiha November 25, 2025 02:15 PM Delete

There is just too much fascinating content on your blog. I suppose I'm not the only one enjoying myself immensely here! Continue your fantastic job. vw108 slot

tech November 25, 2025 02:07 PM Delete

For me, this is among the most important pieces of information. I enjoyed reading your essay, too. However, I should mention a few basic points: D. The contents are excellent, and the website layout is flawless. Well done; congratulations bandar slot gacor

November 25, 2025 01:48 PM Delete

Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info specially the last part I care for such information a lot. I was seeking this certain info for a long time. Thank you and good luck. 구미오피

November 25, 2025 01:46 PM Delete

The Case For HIIT Cardio – Why You Should Concider it… By the way you might want to check out this cool site I found…… 대전룸싸롱

November 25, 2025 12:41 PM Delete

I prefer purely fantastic methods -- you'll see they with: 대구키스방

November 25, 2025 12:23 PM Delete

It is best to largely remarkable combined with well-performing stuff, so find it: 대구안마

tech November 25, 2025 12:16 PM Delete

You created such a fascinating article to read, shedding light on every topic so that we may learn more. We appreciate you providing us with this information to read. situs gacor

itachi uchiha November 25, 2025 11:26 AM Delete

Excellent post, please continue your wonderful job. Thank you for taking the time to talk about this; it's good to know that this website is also covering the subject! Once again, thank you! situs mahjong ways

대전룸싸롱 November 25, 2025 10:42 AM Delete

That are definitely excellent. Many of these tiny details are made getting lot of background knowledge. I am interested in them plenty. 대전룸싸롱

乱視用カラコン November 25, 2025 10:27 AM Delete

This unique appears to be certainly superb. These types of really small truth is created utilizing wide selection associated with skills know-how. We prefer the concept a great deal. 乱視用カラコン

November 25, 2025 10:06 AM Delete

It truly is in particular quality, nevertheless go into the points within this property target. 대전룸싸롱

itachi uchiha November 24, 2025 01:40 PM Delete

I appreciate your blog, which has a wealth of knowledge. By visiting your blog, I was able to find what I was seeking for. My duty is now as simple as ABC. flyingslot

November 24, 2025 11:16 AM Delete

I {don’t|do not} even know how I ended up here, but I thought this post was {good|great}. I {don’t|do not} know who you are but {definitely|certainly} {you are|you’re} going to a famous blogger if you {are not|aren’t} already Cheers!… Heya i’m for the first time here. I found this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you helped me…. カラコン

itachi uchiha November 24, 2025 09:59 AM Delete

Hello there! Good stuff, please let me know when you publish something similar again! I'll be returning to this blog in hopes of seeing more excellent articles like this one. Regards... flyingslot

창원출장마사지 November 24, 2025 09:22 AM Delete

The look favorably fantastic. Many of these small data tend to be designed making use of lots of background encounter. I'd like everything considerably. 창원출장마사지

November 24, 2025 09:21 AM Delete

Appreciate it intended for publishing a really beneficial document, When i happened onto your blog site in addition to understand some write-up. I'm keen on look connected with publishing... 오산출장마사지

November 24, 2025 09:07 AM Delete

Here you can find is significant, everthing gives a web site towards pleasing webpage: 대구출장마사지

November 23, 2025 01:47 PM Delete

Immigration Lawyers… [...]here are some links to sites that we link to because we think they are worth visiting[...]… 화성출장마사지

Surron ultra bee November 23, 2025 01:07 PM Delete

I fully agree with this above comment, the internet is with a doubt growing in the most fundamental medium of communication across the globe and its due to sites just like this that ideas are spreading so quickly. slot

Surron ultra bee November 23, 2025 01:02 PM Delete

Quickly this particular web address may irrefutably wind up renowned between each and every composing lots of people, due to persistent content articles as well as evaluations as well as rankings. toto togel

November 23, 2025 12:35 PM Delete

I recently came across your blog and have been reading along. I thought I could leave my first comment. I don’t know what to say except that I have enjoyed scaning what you all have to say 강릉출장마사지

김해출장마사지 November 23, 2025 10:44 AM Delete

The next seems to be such as undoubtedly wonderful. Each one of these small factors are made by utilizing quantity of basis attention. I like all of them substantially. 김해출장마사지

November 23, 2025 10:29 AM Delete

I found the features really impressive. Everything loads fast and the layout is very user-friendly! Soibet88

Dave Jack November 23, 2025 09:36 AM Delete

강남달토 달토가라오케는 서울 강남구 역삼동 삼정호텔 지하 1층에 위치해 있습니다. 강남역과 역삼역 사이에 위치한 만큼 대중교통으로 찾아오기 쉽고, 강남 번화가 강남달토

November 23, 2025 08:38 AM Delete

Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. nagaspin99 daftar

Surron ultra bee November 22, 2025 02:01 PM Delete

Hey! I simply wish to give a huge thumbs up for the great info you’ve gotten here on this post. I can be coming back to your weblog for extra soon. agen slot

서울출장마사지 November 22, 2025 01:57 PM Delete

I suggest any kind of content material. It certainly is fantastic to sort out you'll clarify within phrases through center and also display quality by using this useful content material is very merely acknowledged. 서울출장마사지

Surron ultra bee November 22, 2025 01:55 PM Delete

Howdy, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you protect against it, any plugin or anything you can recommend? I get so much lately it’s driving me insane so any support is very much appreciated. Wellnee

itachi uchiha November 22, 2025 01:17 PM Delete

I was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information. sersanbet

November 22, 2025 09:44 AM Delete

It is very helpful, on the other hand it might be critical so as to look at using web page: 성남출장마사지

itachi uchiha November 20, 2025 10:06 PM Delete

I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. loyal4d

itachi uchiha November 20, 2025 07:19 PM Delete

I'm glad I found this web site, I couldn't find any knowledge on this matter prior to.Also operate a site and if you are ever interested in doing some visitor writing for me if possible feel free to let me know, im always look for people to check out my web site. pegasus4d

itachi uchiha November 20, 2025 04:21 PM Delete

This article gives the light in which we can observe the reality. This is very nice one and gives indepth information. Thanks for this nice article. lux88togel

Surron ultra bee November 20, 2025 02:11 PM Delete

It's similarly a fantastic write-up i usually certainly appreciated analyzing. It isn't always day-to-day i usually create the chance to find out something. togel 4d

November 20, 2025 12:13 PM Delete

Cheap Kasper Suits… [...]listed below are a couple of urls to internet websites we connect to for the fact we feel they really are really worth browsing[...]… 강서셔츠룸

itachi uchiha November 20, 2025 11:54 AM Delete

I truly appreciate the helpful and insightful material on your website. It is a really good post that uses a lot of our resources.I appreciate you sharing. I like reading this post. jellyslot

itachi uchiha November 20, 2025 09:32 AM Delete

I have spent over five hours browsing the internet, and I have without a doubt not come across a more fascinating post than yours. For me, it's pretty much worth it. Regards... perang88

tech November 19, 2025 04:36 PM Delete

I have read all the comments and suggestions posted by the visitors for this article are very fine,We will wait for your next article so only.Thanks! pisangemas4d login

November 19, 2025 03:29 PM Delete

Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. nagaspin99 daftar

November 19, 2025 02:36 PM Delete

There may be a whole lot in this posting i always would not include looked into on my own. Your content allows followers factors to take into consideration within the useful technique. 평택출장마사지

tech November 19, 2025 02:30 PM Delete

I was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information. bandar togel online

Dave Jack November 19, 2025 01:35 PM Delete

Add this pink salt trick to your routine to promote fat burning, reduce overeating, and improve overall wellness. pink salt trick for weight loss

November 19, 2025 12:35 PM Delete

Hi there. Very nice blog!! Guy .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds also…I am glad to locate so much useful info right here within the article. Thanks for sharing… 프리카지노

November 19, 2025 11:23 AM Delete

This is really too a very great publishing all of us critically skilled searching via. It's not even close to every day we now have danger to look at something. situs toto macau

November 18, 2025 05:55 PM Delete

Thank you so much as you have been willing to share information with us. We will forever admire all you have done here because you have made my work as easy as ABC. nagaspin99 daftar

Dave Jack November 18, 2025 04:34 PM Delete

I simply could not go away your website prior to suggesting that I really loved the standard information an individual provide for your visitors? Is going to be again ceaselessly to investigate cross-check new posts workplace violence mitigation consulting

Surron ultra bee November 18, 2025 02:21 PM Delete

This is really too a very great publishing all of us critically skilled searching via. It's not even close to every day we now have danger to look at something. situs slot gacor

itachi uchiha November 18, 2025 01:45 PM Delete

A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. toto

November 18, 2025 01:21 PM Delete

It is quite beneficial, although think about the facts when it reaches this target. 울산출장마사지

November 18, 2025 11:55 AM Delete

This article is enjoyable in addition to resourceful. Image picking some sort of institutional go and this also possesses served everyone having one aspect. 분당출장마사지

rtp slot gacor November 18, 2025 10:09 AM Delete

Interesting and amazing how your post is! It Is Useful and helpful for me That I like it very much, and I am looking forward to Hearing from your next.. pisangemas4d

November 17, 2025 04:03 PM Delete

I haven’t any word to appreciate this post.....I am impressed by this post....the person who create this post was a great human..thanks for sharing this with us. Slot Resmi

situs zeus November 17, 2025 01:12 PM Delete

Superbly written article, if only all bloggers offered the same content as you, the internet would be a far better place.. loyal303

November 17, 2025 12:24 PM Delete

When i propose to her purely top notch in conjunction with dependable facts, thus see the item: 대구가라오케

November 17, 2025 12:17 PM Delete

Within this web page, you'll see that appearance, when i highly recommend people study that examine. 대구가라오케

November 17, 2025 12:00 PM Delete

This article is enjoyable in addition to resourceful. Image picking some sort of institutional go and this also possesses served everyone having one aspect. 노원출장마사지

itachi uchiha November 17, 2025 11:49 AM Delete

really well written content. I, along with everyone else who uses it, will find it useful. Continue your fantastic job. I will definitely read over more blogs. There appear to be a lot of people visiting this website. slot gacor

Dave Jack November 16, 2025 11:12 PM Delete

This is actually the kind of information I have been trying to find. Thank you for writing this information. iblbet login

Dave Jack November 16, 2025 08:11 PM Delete

I’d need to talk with you here. Which isn’t something I usually do! I quite like reading a post that should get people to believe. Also, appreciate your permitting me to comment! togel online

November 16, 2025 12:43 PM Delete

Lawyers… [...]here are some links to sites that we link to because we think they are worth visiting[...]… 고양시출장마사지

November 16, 2025 12:33 PM Delete

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post! toto togel 4d

itachi uchiha November 16, 2025 12:09 PM Delete

While looking for information online, I stumbled into your blog. The amount of knowledge you have on your blog is impressive. It demonstrates your depth of knowledge on this topic. rajabandot 99

November 15, 2025 06:08 PM Delete

I am impressed. I don't think I've met anyone who knows as much about this subject as you do. You are truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Great blog you have got here. toto togel 4d

November 15, 2025 03:04 PM Delete

Hiya very nice website!! Guy .. Excellent .. Amazing .. I will bookmark your web site and take the feeds additionally¡KI am glad to search out a lot of useful info here in the publish, we want develop extra techniques in this regard, thank you for sharing. . . . . . Portugal Nationality Law

Dave Jack November 15, 2025 10:45 AM Delete

had issues with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform. https://www.manaolahawaii.com/

November 14, 2025 12:00 PM Delete

This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. Сочи сейф

itachi uchiha November 13, 2025 11:51 AM Delete

This is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses. dtg drucker

itachi uchiha November 13, 2025 10:18 AM Delete

I browse blogs whenever I have free time to get any helpful information. Thanks to Google, I was able to discover your blog today. I promise you that it is one of the most educational blogs out there. uv dtf

itachi uchiha November 12, 2025 04:02 PM Delete

I recently started a blog, and the information you provide on your website has been really helpful and encouraging. I appreciate all of your time and effort. bokep jepang

itachi uchiha November 12, 2025 10:52 AM Delete

This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. hura500

November 11, 2025 06:49 PM Delete

건대가라오케는 단순히 노래를 부르는 장소를 넘어, 함께 웃고 공감하며 즐거움을 나누는 특별한 공간입니다. 화려한 무대 조명 아래에서 부르는 신나는 댄스곡 한 곡 건대가라오케

tech November 11, 2025 02:53 PM Delete

When you use a genuine service, you will be able to provide instructions, share materials and choose the formatting style. toto slot 4d

situs zeus November 11, 2025 02:29 PM Delete

This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here keep up the good work situs slot gacor

Dave Jack November 11, 2025 10:42 AM Delete

That is various inspirational stuff. Never knew that opinions could be that varied. Thanks for all the enthusiasm to offer you such helpful information here. bandar slot gacor

Dave Jack November 08, 2025 10:04 AM Delete

It proved to be Very helpful to me and I am sure to all the commentators here! link slot gacor

November 08, 2025 09:21 AM Delete

대전출장마사지 November 07, 2025 08:39 PM Delete

대전출장마사지로 쉽고 간편하게 집에서 경험해볼 수 있습니다.

Dave Jack November 05, 2025 03:16 PM Delete

Oh my goodness! an excellent post dude. Thanks a ton However We are experiencing problem with ur rss . Don’t know why Cannot sign up for it. Is there everyone acquiring identical rss problem? Anybody who knows kindly respond. Thnkx GELATIN TRICK

November 05, 2025 01:08 PM Delete

wonderful post, very informative. I ponder why the opposite specialists of this sector don’t realize this. You must continue your writing. I’m confident, you have a great readers’ base already! air diffuser ceiling

itachi uchiha November 05, 2025 10:49 AM Delete

The best work you have ever done; this website is awesome with amazing information and design. I've stopped by this blog after reading the fantastic posts. I intend to return for more qualitative investigation. Bonsai33

November 05, 2025 10:31 AM Delete

I enjoy you because of all of your labor on this site. My daughter take interest in going through research and it’s simple to grasp why. Many of us hear all regarding the lively means you render great strategies on the web site and as well as boost contribution from other ones on this topic while our child has always been studying a great deal. Take advantage of the remaining portion of the year. You have been doing a first class job. porcelain dinnerware

tech November 04, 2025 04:01 PM Delete

Your blog has truly captured my interest. I can see why, as you've done an excellent job of making it engaging. Your efforts are truly commendable. koi toto

tech November 04, 2025 01:15 PM Delete

I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? rtp slot

itachi uchiha November 03, 2025 03:20 PM Delete

Nice post! This is a very nice blog that I will definitively come back to more times this year! Thanks for informative post. judi bola

tech November 03, 2025 12:50 PM Delete

Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. situs gacor

tech November 02, 2025 06:50 PM Delete

i read a lot of stuff and i found that the way of writing to clearifing that exactly want to say was very good so i am impressed and ilike to come again in future.. พระเครื่องไทย

tech November 02, 2025 04:42 PM Delete

Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that "The content of your post is awesome" Great work. toto 4d

November 01, 2025 08:22 PM Delete

인천출장마사지는 '인천출장안마' 또는 '인천홈타이' 등으로도 불리며, 고객이 계신 곳으로 전문 테라피스트가 직접 찾아가 마사지를 제공하는 서비스입니다. 인천출장마사지

November 01, 2025 08:21 PM Delete

신용카드 현금화(일명 카드깡)는 급하게 현금이 필요할 때 신용카드로 돈을 마련하는 방법입니다. 이 글에서 카드 현금화의 합법적인 활용법과 불법 사례 및 예방법, 수수료와 안전한 이용을 위한 주의사항 등 꼭 알아야 할 정보를 자세히 안내해드립니다. 신용카드현금화

November 01, 2025 08:20 PM Delete

양산출장마사지 - 양산 전역에 24시간 여성 전문 마사지사가 찾아가는 출장 홈타이 서비스! 아로마, 스포츠, 커플 마사지로 피로와 스트레스를 합리적 가격에 풀어 양산출장마사지

November 01, 2025 08:18 PM Delete

I'm no expert, but I believe you just made an excellent point. You certainly fully understand what you're speaking about, and I can truly get behind that. satta batta

itachi uchiha October 30, 2025 04:28 PM Delete

Positive site, where did u come up with the information on this posting? I'm pleased I discovered it though, ill be checking back soon to find out what additional posts you include. koi toto

tech October 30, 2025 04:21 PM Delete

I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? slot gacor