The first impression is often the right one.

In #marketing, it's often your #emails and #landingpages that are in the front line and set the tone.

On this side, I tried everything with Adobe Marketo.

👉 use the free templates (thanks Marketo!) and adapt them to my charter: good as a first approach but still missing this totally gimmicky section, so absolutely essential

👉 try an "expert" freelancer: yeah, not too satisfied with the result on the long term, too many bugs hidden on the right and on the left
(I didn't try to have my templates made by a non-specialized agency, I'm not crazy)

👉 have a set of templates made by a Marketo agency in India: there you have to specify everything in the smallest details otherwise it is not done; the cultural difference is there. 🤖

👉 I looked at Knak for a while but the rates are well adapted to mature markets like the US, not France 💲💲💲

👉 have a set of templates made by a specialized Marketo agency in France: there it's top, it's a budget, but then we are autonomous, with templates to the charter. 
And that's when the com' team comes all proud with a rebranding plan 😥
Certainly on emails we can get away with it because colors and fonts are customizable on the templates, but on web pages, quite often, the gap is too big for it to be manageable with the template settings

But then, no solution on the horizon?

Of course there is: my friend Charles THIERY has created OTOWUI which allows to :
🤜 take control of your templates and create them as you wish with drag and drop functionalities
🤜 add nice dynamic functionalities on the fly (parallax, animation...)
🤜 be assured that your emails and LPs are bug free and present correctly on any email client
🤜 totally integrated with Marketo

We present OTOWUI this Friday in our #Marketoofficehour @10AM CET with Charles.