MerlinLeonard EN

Demandbase Tips

Demandbase Tip #01 - Create your target account...

38 views October 09, 2025

🎯 How to build your target account list in DemandbaseYou can have the best content and the best...

B2B Marketing Tips

B2B Marketing Tip #01 - Exploit the full...

275 views April 01, 2025

Do you have a list of accounts? Very good. But do you have a hierarchy of accounts? In your...

Marketo Office Hours

Boost your MQL conversions with Sypher AI - MOH...

227 views January 02, 2025

Are MQLs stagnating in your pipeline? Are you losing opportunities? Traditional scoring methods...

Marketo Tips

Marketo tip #55 - Better customer experience...

273 views February 16, 2023

👑 Arthur is looking at a way to propose a better experience at the main gate, while collecting a...

Marketo Tips

Marketo tip #40 - Fighting click bots for...

310 views October 23, 2024

In the world of Merlin/Leonard, the kingdom of marketing is under constant attack. Among the most...

Marketo Tips

Marketo tip #58 EN - Discover how AI is...

791 views July 01, 2024

I'm really passionate about personality analysis ;-) With my somewhat extreme MBTI profile (INTJ...

Marketo Office Hours

Optimizing B2B Lead Management: Lessons from a...

202 views May 22, 2024

In B2B, a precise understanding of the customer journey is crucial to effective lead management....