Hello everyone, We are going to discover Paminga together this morning, a new marketing automation solution which is as powerful as a Marketo, easy to handle like a Hubspot and built on modern architecture which makes it extremely fast. I am Sylvain Davril, founder of Merlin/Leonard. I have been a Paminga partner for a few months. I am in the process of migrating internally to Paminga to test all the features. I am and have been a Marketo partner for 14 years and some of my customers looking for an alternative, I embarked on the search for a modern marketing automation solution and that's how I came across Paminga. This is the first webinar in a series that I'm going to do it every month. We'll see that together right away. We will see a first part on the foundations of Paminga, SynchroCRM, in particular with Salesforce, database management and tracking. We will then see how to set up a pop-up on a page on its website, what I did, And what will take the person on a form and take the person into a stream of nurturing to educate him on a subject. Here, Paminga. And we'll see, just on the occasion of this webinar, How I built the form in Paminga, the landing page and the emails. It will allow you to see the creation of all these resources. And if we have a little bit of time, We'll see the scoring and the lead lifecycle. So without further ado, I arrive in Paminga here. So I'm in dark mode. There is a dark mode and a light mode. And I'm going to go to the Salesforce Settings section. So I've already synchronized Paminga with my Salesforce. So like pretty much all solutions, We will connect easily by setting up a high connection. OH, A, U, T, H. And then it's going to happen. So here, No need to create specific fields in Salesforce. No need to install a package in Salesforce. You will see, You can even use the Salesforce admin password. Because unlike Marketo, here, Paminga is going to retrieve the entire Salesforce data model. And will allow us, in Paminga, to decide which fields should be synchronized or not. So you see here, I have all my account fields, contacts, leads, campaign members. And the opportunities are coming in a few days. And I'm going to be able to, field by field, decide that this field, Yes, I want it in Paminga, from Salesforce. And I even want Paminga to be able to write on this field. So I know that usually, We don't write about accounts. But here, with Paminga, if you wish, We can go change the account information. It is entirely possible. A little cherry on top of the cake. If I need this field and it doesn't exist In Paminga, I can create it directly. Here I can go and say, Create this field for me, account source. He offers me everything right away a drop-down list because he recognized that c It was a list of values in Salesforce. So I need to put in the list of values. And I need to create Prefer the list of values in Paminga to tell her, It's this list of values that will match with Salesforce. Yes so in Paminga, we manage the lists of values. This will prevent us from being able to import records that don't match the value lists on the Salesforce side. So here, I'm in sync with Salesforce. It's exactly the same with Microsoft Dynamics. So I'm going to be able to map all my contact fields, lead and campaign member. And you get it, I can create fields on the fly easily. And I'm also going to be able to decide that when a contact arrives, when a person arrives, a lead or a contact arrives in Paminga, I want to trigger systematically an action or conditional actions. So for example, here, I say, If the person arrives in Paminga from Salesforce with a France country, I'm going to put it on her the FR language since I need it to put my emails. So here, the condition... So we arrive in the audience editor, Which is the same everywhere in Paminga as soon as you need an audience, whether in a workflow, in a... Finally, everywhere in Paminga, it's everywhere. And it's built as a block. So here, I have the country field that... I'm going to be able to say... Fine text match France, that's it. And I can add a condition on another field or about the fact that the person is on a list. I can add a gold here. So the same. Or I can add a global and. So that's how we're going to be able to make differentiated sets with N's and gold's. In a fairly visual way. And I can know who qualifies for the list every time. So here, I have my count and I know how many people qualify. So once I've done my terms, I can try with stocks. And again, here, the actions, these will be the actions at my disposal, all over Paminga. Whenever I need to take action, It will always be the same action game. So send an email, add a workflow, send a workflow, marketing lists, subscription lists, the Google audience. Se set me a contact or the other way around, adjust scores, unsubscribe a contact, send a notification, change the internships, change a field. So here, that's what I want to do again. I will be able to put The contact field or here from the account. So right now, it's the contact, the preferred language in French. Promotions and registering or checking in for an event. And in fact, regularly, There are new actions coming that allow us to go further. For example, there are member campaigns that have arrived. And so, it's not there yet, but outside, There are certain action screens that allow us to add people in campaigns with the right status. So now, that's not the case, but it should happen soon. Or else, here, I could have said If this field of my bed or my contact is equal to this, if the business provider at my house is from Paminga, so I want to add it to this automation that triggers this series of actions in Paminga. So we can decide on actions directly when the person arrives. We can also do a workflow directly. No worries. Another feature that I like in Salesforce Sync, It's because the errors are quite precise, so it's pretty easy to find out what happened. Yesterday I made a mistake with the list of values of my Lead Status fields. So he's telling me here that, for example, Amanda has not been synchronized because the Lead Status field has the disqualified value that was in French. While in Salesforce, Sorry, in Salesforce it's in French, while in Paminga, I put it in English, so I changed everything. And normally, I don't have a problem anymore. That's it, it's been fixed. Last point on Synchro, What are the actions that can be done with respect to Salesforce when you're in a workflow, for example. So here, I took a test workflow Which is cut a bit like Marquet is shooting, an audience part, an action part. Here, I either have global actions, or conditional actions. So for info, the graphical workflow With lots of nodes arrives in a few days. For now, We just have workflows with a single node, That is to say, an ability to do, An audience and a series of actions. But we'll soon be able to Build all this in graphical workflows with branches. So here, If I look at the shares at my disposal, We find more or less the same actions, but here, We have the option To be created Or put a day a lead or a contact. So we choose either a lead or a contact. We choose How to assign the Honorary Lead We can do a little of subpoena, We choose what happens On the lead source And what is going on If the person has already... What is going on On the source If the person exists already at CERN. Same, you can create tasks, so quite classically, We assign to whoever we want, To a tail or to a user, We can put The topics here And we can also use the tokens here. We're going to be able to even create opportunities directly. So that, I have customers who do that. As soon as a form contact is full, they want a contact be created and an opportunity be created, so it's possible here. And we can add The people in the countryside. Here I can absolutely Go and add a person and complete the fields. So here, I have my status field classic. Here I will be able append person In the countryside with the statutes that I have chosen and it's going to sync with Salesforce directly. Obviously, I have other fields at my disposal. So really, A sync quite complete And who continues develop permanently. So right now, there is very quickly, There are opportunities Who will arrive In the Paminga Who are in train to be redesigned. If I chain With the party database That we started To see, here, I will be able to manage all fields, all fields That I created either on the contact or on the account. And again, We are going to have very quickly The menu Campaign Member Who will arrive here And the menu Opportunity. And when I create a field, quite classically, I decide What is the type of the field. So here, I have drop-downs, which can be interesting. I'm going to give myself Drop-downs multi-select. Well, I have a lookup that has arrived. I can go create Look-ups on account, User And on my objects Custom. It's quite incredible. I don't know yet how to use it, but we can do it. And so I was talking about... Oh yeah, on the fields, good news, We can rename The fields And we can even Remove them if you don't use them. So We can keep A database ultra clean. We can Before you pass to the Custom Object, We can manage the drop-downs. That is to say that When we prepared Salesforce migration, You will have to do it first in Taminga prepare the lists that we want to manage. So here, for example, I have a role field in Salesforce. I created in mirror The values that I have in this field. So here, We are at the level database. Obviously, We will be able to display within the pages, The forms or emails different values Since everything in Taminga is already managed for the international market. So we can very well Have a form French, English, german Who will manage French values, English, German women. But at the base, We're going to have these values which are French values. So we can manage these lists of values. We can create Custom Objects. So that, It's quite recent. Not everything is developed yet but I was able to create My Custom Object And I did A Custom Object In link With a relationship Many to Many with contact. We can create So many fields What we want On as many fields whatever it is. Here We have the standard fields and then, We have all the fields Whether it's that we can create. So we can create Fields whatever on the fly. And we're going to be able to fill in the Custom Object either by API, either by Salesforce, it's happening, either by import, it is also happening. And we're going to be able to define What does it look like The Custom Object When you watch a contact. So it's quite comprehensive And that's going to allow us To import into Paminga for example contracts, assets, the projects, all objects that you manage either in your CRM either in a Data Ware, you can get them here. Obviously, We can then request On the fact Only one person To such, at last, Who has a record test in the Custom Object In the, How to say, In the, If I resume my workflow from earlier, I was on my workflow test, It was that one. Custom Objects are there, There you go, so here, I will be able to request On the fact that, that I have, That this person hath A value Custom Object Who match with this one. and finally, To finish On the part foundation, We're going to take a look unto the tracking part. So We install a tracker on the website by Mermin-Léonard, How we installed A Marketo tracker or Google Analytics And it will allow us to track, obviously, the U pages, But what's interesting here, It's what we're going to see the duration, The duration of passage Sessions and the various pages And the tracker Will pick up automatically The UTM and store them on each visit. Here So we'll be able to see How did I get there on each of the pages. Is it, Yeah, I don't have a UTM, I had put on UTMs, There you go, here, I had put one on. So here, for example, I had, I had these UTMs that have been captured When I arrived on my LP, On my LP Paminga. He will also be able to track downloads, So that is to say Only all PDFs that are stored at Paminga, When I go to download them, I'm going to get a trace of that and I will be able to... So a download, In fact, It is considered Like another page in Paminga, So I'm going to be able to segment, filter, Trigger actions on downloads, Score in downloads And I will also be able to Have natively the videos. So right now, The Paminga tracker intercept, In fact, The... Hack a little bit The JavaScript Vimeo, Vigard and others and YouTube for, one, Tell you that such a person, If he is watching a video that you have hosted on one of your web pages Is watching This video At 25, 50, 75 or 100%. So that, It's quite practical Because we don't need heavy integration. So We can absolutely create an integration between systems But Paminga Does it natively. So we have page views, We have The pages viewed On LPs and the website over time, we have the downloads, We have with PDFs and we have the videos. I think that's all. What else did we have? No It's already pretty good. Good, obviously, We have the emails but that, It's not tracking, It's email management And then the forms Who they too Are going to stalk the UTMs. Do I have a UTM there? I don't have a UTM recently But hey, There you go, If I had UTMs, I would see them here. I am looking for, I am looking. There it is, here, I had my UTM who have been tracked down. So for info, this tab, I find him In my Salesforce exactly the same. so, I can insert This E-Frame Paminga On the page Contact in Salesforce and I have exactly The same presentation. So I made a small request For it to be a bit more tightened because right now, It spreads out a lot And you have to scroll quite a bit In the E-Frame but I have the commitment, I have page visits, I have the emails hither And we should soon have The... There it is. We have the forms And we have everything else Exactly the same only in Paminga. So It's really enough clean. So much for the foundations. So Once we have seen some of the foundations, the idea, It's to show you A first campaign Who we call Always On. what I wanted to do, It's on my blog pages concerning Paminga Tips, It was Make sure Only when the person does not appear at the bottom of the page, There you go, I have a pop-up Which is triggered Who allows me To leave my email and to receive behind a nurturing stream. So I should have put A short sentence saying What is going to happen if you fill out the form, I need to change that. So Let's see how we do it This pop-up and behind, How does that take us on a drip campaign, a nurturing stream. So here, in Paminga, We have what we call The call to action. So if I create a call to action, Paminga allows me to create different types of call to action, Or calls to action that are directly placed On the site in various formats, Or pop-ups and scrolls. So That's the one that I have chosen. So If I take my... So right now, it's in my program. So If I look at my CTA, I was able to choose here name, description and where to locate it In the hierarchy files with the campaigns. So We find this hierarchy Very practical To store a little and tidy up all of our campaigns. But above all I'm going To be able to decide here That it's a pop-up Which is triggered When I scroll On the page to 60%, which will be floating. I define a bit the size. I'm going to put a bit smaller. The border, at last If there is a border Where do I place it On the page and the margins. So, I'm going to save. We can preview. There it is. So It's a bit better. It would have to That I put a short sentence. And so now, I get to the editor by CTA Who exactly is The same That the editor of forms, Of emails and the frog. So That, It's really appreciable in Panninga. There is a great consistency when we make the assets. It's always the same editor Who works In objects nested. So the container, here, Who will allow us To define design, style and layout. The sections who will allow us Of, for example, in a page line, We will have the section Hero Header, the section, if we're doing a webinar, one image, a section, Afterwards, the agenda, a section, the speakers, the section, That's it. In one section, We are going to have different lines, rows, And these lines might be able be cut In, if I add one, There you go, This is where we define How do you cut A line differently. And Afterwards, in each line, there are elements. So right now, There is an item Who is the element form. So If I want to add A short text above, I'm going to put it there, I'm going to add An item paragraph, because it's my paragraph, there he is, There you go, and I will be able to indicate you will receive A series of the email upon the email. So right now, I save, I am publishing, I'm going to make a small preview, Hop there, So right now, I didn't have to put the good one, We're going to put it on in purple too. So if I go to my site, I am refreshing, There you go, so here, the bar is fine, a small paddle on the preview, and the bar has been changed. So from CTA, which is also possible to do, It is to add conditions, so on each element, whether it is, whether they are the elements, or the lines, or sections, We will be able to return these elements conditionally viewable. So right now, I can absolutely say That this text does not appear What if, There you go, here, What if, for example, The device is In fashion In fashion In fashion stops, There you go, for example. But you saw, we have quite a few conditions, So that, it's interesting, Because it is Not only the fields in the form, It's all the elements that are conditional, So that means That we can easily to do, on a landing page or emails, dynamic sections In function elements of the base. So that, it's super simple. In my archeto, It is necessary to use of the VLS Descript. Here we can, It's native in Pamiga, so it's quite powerful. There, I'm going to put Always, There you go, So as not to break, good. Besides, So I have my call to action, So I put it on here, If we have the countryside, I put it in Hop, Hop, Hop, Pamiga tips, There it is. Here I have my call to action Who is there, And I'm going to have The form Who is this one, So the form That we saw in the CTA Who is this one, So who is, once again, with the same, the same, the same editor that the CTA, So we'll meet there easily, and on my form, I will be able add actions, so here, I can define What is going on When the form is submitted, so here, I am displaying a Thank you message, But I could absolutely Send it to A web page or a thank-you LP, depending on, and I can add conditions, and here I'm going to show you equities That we can directly send from the form, So I can send a notification email Saying that we are fine taken into account the demand, here, What I am doing It's that I added it To my list underwriters Pamiga Tips, and what I could do, It's sending it directly on Nurturing Pamiga Tips, So I did in the other direction, So I'm going to show you the workflow that I did, I can also, here, I'm sending myself a Slack notification, So as soon as I have someone who filled out the form, I have a small Slack pop-up who is very nice, I could decide To synchronize with Salesforce, send a Zap, a Webbook, change lists of values, so here, good, I'm not going yet Get to the end of the thing because, I did not put The hidden fields on my form, So it would be necessary that I do all this, I can send An event to Google Tag Manager, So I can send data in the Data Layer, That's also really nice, To indicate Only the form has been filled, and then, We get that back in Google Tag Manager. So the rest of it, It's to go, In fact, In my program of nurturing here, So we recognize a classic structure of nurturing with the four emails that I have prepared for now, A landing page Who will allow me to unsubscribe, Finally who will allow For people to click On a link Which is clearly visible In emails of nurturing and to unsubscribe If they ever wish stop the series, and here I have my workflow of registration. So what is he saying? In fact it is active, So right now, I can't change anything, It's a workflow which is going to be perpetual, so he's in this file, it's not transactional, He is not going to bypass communication limits, so obviously, We manage communication limits here. We always define in Paminga one hour of startup, Is it a one shot, of the perpetual, We can decide Of a date At which one stops this workflow, If we ever don't want to Make it go for far away, What if the workflow contains emails, There is here UTM settings That we can put on right away Who go systematically get behind emails. So that's cool. Here, I am not using it yet the GDPR setting, We are talking quite a bit with Paminga on how to manage the GDPR. For now, Paminga starts with a global opt-in, with the PL, I don't quite agree because it is rather How to do it Countries that are not like France, in fact. So We are in train to rework that. The audience here, As it's launched, I can't change it, but basically, It's the people who submitted the form Who is called the Paminga model form. And now I launched for a year. And stocks, It is, I am sending these five emails, these four emails, Excuse me, separated by a week every time. There it is, It's a, two, three, four. There it is. And in each workflows, I will be able to define If I want a goal. So I did not do it here, but I can say, this goal, for example, I reach the goal of this workflow when Two of the emails have been opened or clicked, for example. There it is, That could be my goal for the countryside. So It looks a bit like to the success of Marketo. Its successes can be defined. So We define a concept of success and behind, We can use This concept of success In the segments and in workflows. There it is, it's also very practical. So right now, On the part webinar. So Paminga has an item webinar, But it's an object which is disappearing, Which is going to be entirely merged back into the object event here. But for now, When we create events, We cannot create only physical events. We can't create digital events webinar-type. So What I did for this webinar, In fact, I created a classic campaign. I created a classic campaign in Paminga. So I can show you when you create a campaign, here, We create a marketing Campaign Folder, We give a name And we can decide To connect it to CRM directly. So if we do that, In fact, It goes immediately create a campaign In my Salesforce with the right statuses. And in fact, I can then change the statutes in Salesforce and the statutes will return to Paminga. So autonomous campaigns in Paminga with the statutes in Paminga are coming very very quickly, but for now, It's like that that it works. And here I was able to create subfolders and tidy up my emails. So We're going to start through the form Of registration that is there. And so When we create a form, So right now, forms, We find them all here, there. When we create a form, so, We can Inquire different information. We can decide To activate The form progressive Who is made In a simple way As in Marketo with a number of fields always displayed. the kiosk mode, It's never The cookies will be placed. It allows To have A form audience. For example, At the entrance Of an event that you use, You put Tablets At your disposal So that people register. We're going to use Kiosk mode For not that In fact, Be always the same user Who is updated with the cookie. There it is. Paminga Allows you to do Forms multipage natively. It is enough Just add Pages like that. There is a notion Of bookstore in Marketo. We can record A whole bunch of elements, Whether it's sections, Some elements or lines complete. And we can also add... There, I don't have yet saved of elements For pages from my form, but I could. We can create From Scratch. and here They're going to ask us The first section of the form. Will it be A field On one line Or two Or three or up to four? We really can Do what you want. And if we create fields... If we create fields... If we create Forms multipage, We can tell him To register The recordings Partials on the pages. So there it is. Multi-page form native. Ditto. We saw it earlier, We can add shares, conditional actions and define What is happening at the end of the form putting eventually conditions. We will be able to have A management internationally. So we can add So many languages What we want And we are going to define The form in French, in English, in German, in Italian, in Spanish. And we're going to be able to Then incorporate The form either by leaving The navigator decide What language... What language... Finally, the browser. It's the language of the browser Who will decide the language of the form, Excuse me. Or we can force The language In function Pages that you put on. Here, we will have The concept by brand kit. The brand kit. I have defined brand kits by Merlin In the dark and in black. So if I want Here pass on the dark, for example, I'm going dark. So my PC is already in dark mode. It's weird. And here you have to juggle between dark mode Of the machine And dark mode From the browser And dark mode from Paminga. So now, if I come back on Merlin and the Marlight, It's changing immediately. What is important to remember, It is that we can define A whole bunch Of themes Of brands and apply them directly And that's changing immediately togetherness fonts, colors, buttons, fields. So that, It's quite appreciable When we change its graphic charter. And then I will be able to build my form by adding either texts, but I can add any element at my disposal I have all that. So everything is irrelevant, but I could... There it is, There are different types of buttons. So right now, If I do a... How to say? A filter on... There it is, form fields, it's all that. So I have fields address, checkbox, checkbox groups. What's interesting, I know I can add downloads of files. So we can have downloads Of files directly in Paminga. we have the hidden fields, button radios, finally, We have everything we need. Management subscriptions management, So that, It's linked to the RGP and for now, me, I don't use it Because it's not just as I want, So I am in train to modify it. But we have everything you need. We can add buttons, We can add events, We can add A notion of e-commerce, we can even add Articles in a form, There, it's not very relevant, but you understand, It's the same menu, In fact, whether it's a form, a CTA, A landing page or an email, So that's why that we have all these categories. So right now, What will interest us, It's to add fields and a button. So If I take a field, I can change of course its wording, The field with which it's mapped, the default value, Do I pre-fill it, is it required or not, and a maximum number and mini in character. So that too, We'll have pretty quickly Formatting sharper who are coming, especially for telephones, And a test Of validity On email who will be coming right away, which is going to happen very quickly. So here, What did I choose? I chose this item, So right now, I can add conditions, I can make it appear Or disappear this line, this element, depending on the conditions that we always have here, Or fields contact person, Or fields of the form, the language of the form, UTMs, The fact that the person either a campaign member, So that, That is if the person is known, obviously, Or that she is a member from a list. So right now, It's not what I want, So I'm going to put always. Here I'll see all submissions of this form that have been made. And then I will be able to embed my form. So If I want to incorporate it on one page, I will use this code. If I incorporate on NLP Paminga, obviously, I could incorporate it without needing the code. And I can decide that CSS, It's Paminga Who is wearing it Or it's the CSS Of the site which will apply. So right now, here it is. I think I said it all for forms. Yes I talked about everything. There it is. So now If we see the page, the LP, I'm not going to save my edits. So again, same form, a container, sections. So right now, my section, It's the header section. And so now, for example, If I wanted to save This header section to use it again later, I'm going here, I save it In the bookstore And I'm going to call him Header ML more Paminga. Like that, The next time What am I doing An LP that requires this header, I can use it again. So I could put a description, I can use it again in the library. And if I go see Did I save sections, for example, in the bookstore, Yes, I already have a section three topics or header. I have header ML More Paminga who is coming back, But I have the section three topics. So if I add it, What is going on? There it is, It's a section Who allows me To have three subjects with two elements underneath. There it is. So hey, I don't need it, so I'm going to remove it. Obviously, the sections, I can move them, at last, I can move The sections Some in relation to others, I can move The lines Some in relation To others or the elements In the breast Of a line Some in relation to others. So I really can do anything I want. And so here, So I'm going to go crazy a tiny bit, There it is. So I was able to insert my header, I was able to insert A hero block with title, subtitles, The elements of the webinar, A paragraph and then a... So I'm not a great graphic designer, so it doesn't look very good. It's not... There it is. I was able to put an image, I was able to put a paver, this webinar will be of interest to you, Why this series of a webinar, your expert, but roughly speaking, We really can build the page As you wish And without ever having only one... single line Of CSS or HTML to type. So that, It's quite appreciable. Here I was able to insert My videos who are... that point to... that point to... blog posts where there are videos. So there it is. Obviously, every time, No matter how you define a graphic charter, finally, a brand kit, we can, element by element, Get away from the brand kit To apply finer settings if you wish. So right now, An LP quite easy to do. Obviously, I'm going to save A whole bunch Of... A whole bunch of elements To redo my LPs later. Of course I can Clone my next campaign, I can clone The entire countryside And that will duplicate me My whole event all of a sudden. So that, it's obvious. What else can I do As long as I was on the countryside? I can see member campaigns, I can manage the tokens. So that, I'm not going to talk about it because it's a whole subject. There are notions Of permission and so we can share Or not Folders in Paminga. We can delete the countryside, We can move it and within that, We can create either assets, either shares, or workflows. So I did not speak Of everything that can be created Because there is lots of stuff. What I wanted to show you It's the email part. You will see, You're going to see, It's the same editor. So right now, If I take my email of invitation, It was that one. There it is. So here, I was able to do A very stupid email with just one text and finally, a headband, The header and so, Obviously there is the tokens, personalization tokens Or who correspond in the field, Or who correspond to file tokens or global tokens That we will have defined in the mine. On my email, I will be able to here indicate a subject, the pre-header, The from. So obviously, It will be necessary Beforehand Have configured in Paminga The sending domain For him to be authenticated, SPF, KIM, all that. We can decide Only email is a transactional email. So right now, that is not the case, So I don't want to tick it because if not, We're bypassing the rules and RGPD. I have my preview here Who will allow me To have a link Who allows me To put The link in the web browser and I have exactly the same editor only for my CTA, my form. So I basically have a container, sections. So right now, I have my header section. The section is composed of of lines. Lines define The number of elements That I have per line and in each line, I have elements. Here I only have one, I didn't fill it out. And every time, on each element, I have some conditional, I have design. So right now, I could put a background, a color, A gradient or even an image. So There are things who are more or less happy. We know that in Outlook, for example, put text on an image, It's not going very well. So I tried, It's not working well. So you have to test anyway. but in fact, We can... Hop there, I am coming back. Excuse me, I went out. Yes So we can send tests to each other And there is a part Who allows us To visualize the email with the itmus. Where do you have a preview? No I lost. I lost I lost Yes I can set traps attachments on emails if I want to. It's a bit weird, but why not? Here I also have the notion international, I have the notion brand kit, So in the same place only for CTAs, the forms. So that, it is really very appreciable. And sorry, I can't find anymore How do you do it to visualize the email with the itmus. I don't have it in my head anymore. There it is, So once That I did my assets, here, I was able to do my shipment of my email. So as he left, This workflow is over, So I can't do anything modify. I can't nor change it. I tidy it up the wrong way And I can't Rearrange it, So that, It's an evolution Who will be coming soon to arrive. We will be able to rename and re-arrange The elements Even if they are done. So As it's over, I see the performances of my workflow. So right now, It's a workflow to send email, So I'm going to see KPIs to send email. I see how much Of people have been qualified. I can see All the people who have been qualified, how many have been sent, open, clicked. So right now, I have a small problem of clickbait. So Paminga detects clickbait, but now, It doesn't have much worked in my case. And since I didn't have Do my migration well bounces, I sent A whole bunch of emails to people who were bounce. So That's mea culpa. I didn't do my migration properly. I should never have sent these 118 emails. But hey, It's like that. So the audience that I had, here, I see that it's... So I had taken my... All the people who did not refuse sending to my events, but who had signed up At my office hours, and I excluded All the people Who were not emailable, but unfortunately, I had not done Migration Information bounces, So it's not that the hatch, Where the status was not blocked and account status was not blocked and the subtype was an end customer. So here, I am back on my terms. To finish quickly On scoring And the lead life cycle in Paminga, so, I have a menu... Hop, Excuse me. I have a dedicated menu Lead scoring And I have internships in Paminga, so if I go on lead scoring, I can create So many models Scoring that I want, I can activate them and activate them, I can clone them. So here, I only did one For now And I have a part Contact score Who will correspond To the demographic score and firmographic, So everything that's going to concern account attributes or of the person. An activity score and an engagement score. So I don't have yet Well understood Why was there A difference between activity and commitment Since it's pretty much the same rules. It's just that in fact, There are three scores by default created in Paminga and then We will be able to say that a contact is qualified When is his total score exceeds a certain threshold or Let each of the scores Must reach A certain threshold And that the commitment Plus the activity Must reach a certain threshold. So here, to create the rules, it is quite simple. For example, If I want to do A rule On the fact Only one person is a decision-maker, here, I made a rule. I said that always in the same audience manager, I went to look My role field on contact. I said it must be positioned To decision-maker And it goes automatically Give five points And I can say That gives five points automatically or every two hours, every one hour. So here, How it is In the game contact score, It won't ask The dots only once. So that too, We are reviewing Because Of one person may change status. So for now, That gives the points once and that's it. And that, It's not okay Since it is necessary that when the person, for example, no longer has a maker decision, She's losing her points and then If she passes to another status Who is below which gives three points, for example, She gets the three points. So that, I need to watch Precisely how to do it. We have to Upgrade that a bit. the activity score part, It is, So now, I put in scores especially on web pages. So when we visit important web pages, the pages, or five pages in one day, or ten pages in two days. So right now, That's when I did that, If the person visits ten pages And the two days are right after, And then, Yes, It's not a customer Because I would like Differentiate scoring according to customers and non-customers. So for now, I put on the filter on non-customers here. So right now, And now, I made other rules on the fact that The person signed up At an event or to a webinar, That she left through a webinar event, That she clicked in an email. So right now, We have everything we need. It's the same, are also going to happen Pretty quickly A capacity To be enriched here because right now, It's just That we clicked Visit Recibebounds Where we all have shares, But we can't say, for example, I clicked twice In an email or for example tell It's not a click of click vote, for example. So it will be necessary Let us be a toddler Slightly thinner on the conditions. But that's already pretty good. We already have A good part Of what we can waiting of a scoring. Once we've done the score, We can create His program of Lead Lifecycle. So How to say, The scoring program includes a capacity To put actions here. So I'm going to start like that. That is to say I said We're going to pass The stages of status depending on the fields who are going to pass. But as I wanted To be thinner What allowed Pamiga on this screen, So that, It's one of the few places Where there is no the audience button. We just have If the engagement score exceeds, Well if one of the scores Listed exceeds or decreases, Or go below of a certain threshold, So we can do An action Who is there update the internship And the field Lead Status. Well, I have both. The internship, It's the field Pamiga system and Lead Status, It's a field That I have in my base Which is synchronized with Salesforce. Like that, I can push it in Salesforce. But now, it was not enough. So what I did, It's what I created an entire program, I created a program Lead Lifecycle, Here it is, where, for example, when the person, So now, If I watch my audience, If the score is greater than 2 and less than 15 And that the person It's not already to the interested status, so the action, It's to pass, I can't access to action, the action, It's to pass The Lead Stage To interested And the Lead Status to interested. There it is, So I did it again A bit what I had in Marketo And I see that now, There are 17 contacts that have passed. So I did not put The security On the fact That the person was already interested, so actually, every 5 minutes Paminga was putting off interested To people who were already interested, So here it is, I have corrected my mistake. There it is, For the... For a few foundations, I didn't show everything, I did not pass A lot of time On the part audience manager, But we can go further. What you need to remember, It's just me, I think that Paminga, It's really very very very good beginnings. For now, We are in a phase Of migration by NetResults at Paminga, So they are in the process To recreate everything Paminga from scratch, but taking Bricks by NetResults and by migrating them, functionally speaking, in Paminga. So That's why for now, in the application, There is a bit Of the old world and a bit of the new world, But every time Only a new brick is delivered, It's really perfect. For example, Salesforce Synchro, mapping, That, It's completely new and it's very well done. So I really have great trust In fact only in 2-3 months, It will really be at the top And I'm going to follow that very finely. So Do not hesitate To ask your personalized demo. We can do it again A demo On the points that interest you very easily. See you very soon.